How popular isOff! in search?
In September 2026, there were an estimated 1.9K branded searches for Off! worldwide which is down 20.8% over the last 12 months. Off! holds 3.7% estimated Share of Search among insect repellent brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which insect repellent brands compete with Off!?
Share of Search by month for Bushman, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Off! | Rid |
|---|---|---|---|
| Oct 2025 | 95.4% | 4.6% | — |
| Nov 2025 | 97.4% | 2.6% | — |
| Dec 2025 | 97.4% | 2.6% | — |
| Jan 2026 | 96.9% | 3.1% | — |
| Feb 2026 | 97.4% | 2.6% | — |
| Mar 2026 | 96.9% | 3.1% | — |
| Apr 2026 | 95.5% | 4.5% | — |
| May 2026 | 95.4% | 4.6% | — |
| Jun 2026 | 94.5% | 5.5% | — |
| Jul 2026 | 93.2% | 6.8% | — |
| Aug 2026 | 94.5% | 5.5% | — |
| Sep 2026 | 96.3% | 3.7% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.3% | 49.5K | 0% | +1.8 points | |
| 2, held 2nd | 3.7% | 1.9K | -34.5% | -1.8 points | |
| —, not measured this month | — | — | — | — |
Compare search popularity between Off! and its closest rivals
Every comparison with Off!
6 comparisons
How has branded search demand for Off! changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Off! worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide decreased from 4.6% to 3.7%.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide peaked at 6.8% in July 2026 and was lowest at 2.6% in February 2026.
How did search popularity change for insect repellent brands worldwide in September 2026?
2 changes
In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 94.5% to 96.3%.
In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 5.5% to 3.7%.
Where does Off! compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insect repellent brands | 2nd of 3 | 3.7% | Shown above |
| Insect repellents | 4th of 6 | 5% | Show ranking |
| Bug spray brands | 2nd of 4 | 30% | Show ranking |
How is Off! measured?
Brandwave collects information about searches that people make online using Off!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- off mosquito
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Is Off! your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.