Brandwave

How popular isOff! in search?

In September 2026, there were an estimated 1.9K branded searches for Off! worldwide which is down 20.8% over the last 12 months. Off! holds 10.5% estimated Share of Search among bug spray brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Repel64.9%
  2. Raid24.4%
  3. Off!10.5%
  4. Ortho0.17%
Off! website (opens in a new tab)

Follow Off! and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bug spray brands compete with Off!?

Off! against bug spray brands worldwide, by month

Share of Search by month for Repel, Raid, Off!. The figures are in the table below the chart.

View monthly share of search table
MonthRepelRaidOff!Ortho
Oct 202570.8%12.8%16.2%0.2%
Nov 202571%12.8%15.8%0.3%
Dec 202566.7%16.5%16.5%0.21%
Jan 202671.8%13.9%13.9%0.35%
Feb 202663.7%19.8%16%0.49%
Mar 202652.2%36.5%10.8%0.47%
Apr 202648.6%41.4%9.7%0.26%
May 202662.3%25.9%11.5%0.24%
Jun 202674.8%16.3%8.8%0.15%
Jul 202668%20.6%11.2%0.09%
Aug 202664.4%24.6%10.8%0.15%
Sep 202664.9%24.4%10.5%0.17%

  1. 1.Repel

    64.9%

    Held 1st. 11.7K estimated branded searches, -32.4% vs prior month. Share +0.4 points.

  2. 2.Raid

    24.4%

    Held 2nd. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  3. 3.Off!

    10.5%

    Held 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.3 points.

  4. 4.Ortho

    0.17%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between Off! and its closest rivals

Every comparison with Off!

How has branded search demand for Off! changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Off! worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Off!’s estimated Share of Search among bug spray brands worldwide decreased from 16.2% to 10.5%.
  • Across the 12 months ending September 2026, Off!’s estimated Share of Search among bug spray brands worldwide peaked at 16.5% in December 2025 and was lowest at 8.8% in June 2026.
  • Across the 12 months ending September 2026, Off! fell from 2nd to 3rd among bug spray brands worldwide.

How did search popularity change for bug spray brands worldwide in September 2026?

  1. Estimated monthly branded searches for Raid worldwide rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Repel worldwide rose 11% over 12 measured months, from 10.5K to 11.7K in September 2026.

  3. Estimated monthly branded searches for Off! worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

Where does Off! compete?

Off! is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insect repellents5th of 65.4%Show ranking
Bug spray brands3rd of 410.5%Shown above
Insect repellent brands3rd of 311.9%Show ranking

How is Off! measured?

Brandwave collects information about searches that people make online using Off!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • off mosquito

Do you work for Off!? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Off! your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free