Brandwave

Bug Spray brands:Which are searched most?

In September 2026, Repel was the most searched among bug Spray brands worldwide, with an estimated 74K branded searches and 92.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Repel92.1%
  2. Raid5.5%
  3. Off!2.4%
  4. Ortho0.04%

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Share of SearchLeaderboard

Compare the bug spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bug Spray brands worldwide, by month

Share of Search by month for Repel, Raid, Off!. The figures are in the table below the chart.

View monthly share of search table
MonthRepelRaidOff!Ortho
Oct 202594.5%2.4%3.1%0.04%
Nov 202596.2%1.7%2.1%0.04%
Dec 202594.9%2.5%2.5%0.03%
Jan 202697.1%1.4%1.4%0.04%
Feb 202695.4%2.5%2%0.06%
Mar 202691.3%6.7%2%0.09%
Apr 202685.8%11.5%2.7%0.07%
May 202688.5%7.9%3.5%0.07%
Jun 202687.9%7.8%4.2%0.07%
Jul 202685.5%9.3%5.1%0.04%
Aug 202686.4%9.4%4.1%0.06%
Sep 202692.1%5.5%2.4%0.04%

This month’s ranking, September 2026

  1. 1.Repel

    92.1%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Raid

    5.5%

    Held 2nd. 4.4K estimated branded searches, -33.3% vs prior month. Share -3.9 points.

  3. 3.Off!

    2.4%

    Held 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -1.8 points.

  4. 4.Ortho

    0.04%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bug Spray brands worldwide?

In September 2026, Repel was the most searched among bug Spray brands worldwide, with an estimated 74K branded searches and 92.1% estimated Share of Search within this set. Raid is in 2nd place, 86.6 percentage points behind at 5.5% Share of Search.

Global bug Spray brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Repel94.5% → 92.1%97.1%Jan 202685.5%Jul 20261st
Raid2.4% → 5.5%11.5%Apr 20261.4%Jan 20263rd → 2nd
Off!3.1% → 2.4%5.1%Jul 20261.4%Jan 20262nd → 3rd
Ortho0.04%0.09%Mar 20260.03%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Repel’s estimated Share of Search among bug Spray brands worldwide decreased from 94.5% to 92.1%.
  • Across the 12 months ending September 2026, Raid’s estimated Share of Search among bug Spray brands worldwide increased from 2.4% to 5.5%.
  • Across the 12 months ending September 2026, Off!’s estimated Share of Search among bug Spray brands worldwide decreased from 3.1% to 2.4%.
  • Across the 12 months ending September 2026, Repel’s estimated Share of Search among bug Spray brands worldwide peaked at 97.1% in January 2026 and was lowest at 85.5% in July 2026.
  • Across the 12 months ending September 2026, Raid’s estimated Share of Search among bug Spray brands worldwide peaked at 11.5% in April 2026 and was lowest at 1.4% in January 2026.
  • Across the 12 months ending September 2026, Off!’s estimated Share of Search among bug Spray brands worldwide peaked at 5.1% in July 2026 and was lowest at 1.4% in January 2026.
  • Across the 12 months ending September 2026, Raid rose from 3rd to 2nd among bug Spray brands worldwide.
  • Across the 12 months ending September 2026, Off! fell from 2nd to 3rd among bug Spray brands worldwide.
  • Across the 12 months ending September 2026, Ortho held steady: its estimated Share of Search among bug Spray brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bug Spray brands worldwide in September 2026?

  1. In September 2026, Repel gained estimated Share of Search among bug Spray brands worldwide, from 86.4% to 92.1%.

  2. In September 2026, Raid lost estimated Share of Search among bug Spray brands worldwide, from 9.4% to 5.5%.

  3. In September 2026, Off! lost estimated Share of Search among bug Spray brands worldwide, from 4.1% to 2.4%.

How the Brand Demand Index is measured

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