Raid vs Repel:Which is searched more?
In September 2026, Repel had more branded searches than Raid among bug Spray brands worldwide. Repel was estimated to have 74K branded searches compared to Raid’s 4.4K, and held a 92.1% Share of Search versus Raid’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Raid or Repel?
Compare the bug spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Repel, Raid. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Raid | Off! | Ortho |
|---|---|---|---|---|
| Oct 2025 | 94.5% | 2.4% | 3.1% | 0.04% |
| Nov 2025 | 96.2% | 1.7% | 2.1% | 0.04% |
| Dec 2025 | 94.9% | 2.5% | 2.5% | 0.03% |
| Jan 2026 | 97.1% | 1.4% | 1.4% | 0.04% |
| Feb 2026 | 95.4% | 2.5% | 2% | 0.06% |
| Mar 2026 | 91.3% | 6.7% | 2% | 0.09% |
| Apr 2026 | 85.8% | 11.5% | 2.7% | 0.07% |
| May 2026 | 88.5% | 7.9% | 3.5% | 0.07% |
| Jun 2026 | 87.9% | 7.8% | 4.2% | 0.07% |
| Jul 2026 | 85.5% | 9.3% | 5.1% | 0.04% |
| Aug 2026 | 86.4% | 9.4% | 4.1% | 0.06% |
| Sep 2026 | 92.1% | 5.5% | 2.4% | 0.04% |
How has the Raid and Repel comparison changed over the last 12 months?
3 findings
- Repel was ahead of Raid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Raid’s estimated Share of Search among bug Spray brands worldwide moved from 2.4% to 5.5%, and its estimated monthly branded searches moved from 1.9K to 4.4K.
- Across the 12 months ending September 2026, Repel’s estimated Share of Search among bug Spray brands worldwide moved from 94.5% to 92.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for bug Spray brands worldwide in September 2026?
2 changes
In September 2026, Repel gained estimated Share of Search among bug Spray brands worldwide, from 86.4% to 92.1%.
In September 2026, Raid lost estimated Share of Search among bug Spray brands worldwide, from 9.4% to 5.5%.
Other head-to-heads among bug Spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Raid’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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