Brandwave

How popular isRaid in search?

In September 2026, there were an estimated 4.4K branded searches for Raid worldwide which is up 131.6% over the last 12 months. Raid holds 5.5% estimated Share of Search among bug Spray brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Repel92.1%
  2. Raid5.5%
  3. Off!2.4%
  4. Ortho0.04%
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Which bug Spray brands compete with Raid?

Raid against bug Spray brands worldwide, by month

Share of Search by month for Repel, Raid, Off!. The figures are in the table below the chart.

View monthly share of search table
MonthRepelRaidOff!Ortho
Oct 202594.5%2.4%3.1%0.04%
Nov 202596.2%1.7%2.1%0.04%
Dec 202594.9%2.5%2.5%0.03%
Jan 202697.1%1.4%1.4%0.04%
Feb 202695.4%2.5%2%0.06%
Mar 202691.3%6.7%2%0.09%
Apr 202685.8%11.5%2.7%0.07%
May 202688.5%7.9%3.5%0.07%
Jun 202687.9%7.8%4.2%0.07%
Jul 202685.5%9.3%5.1%0.04%
Aug 202686.4%9.4%4.1%0.06%
Sep 202692.1%5.5%2.4%0.04%

  1. 1.Repel

    92.1%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Raid

    5.5%

    Held 2nd. 4.4K estimated branded searches, -33.3% vs prior month. Share -3.9 points.

  3. 3.Off!

    2.4%

    Held 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -1.8 points.

  4. 4.Ortho

    0.04%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between Raid and its closest rivals

Every comparison with Raid

How has branded search demand for Raid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Raid worldwide rose from 1.9K to 4.4K.
  • Across the 12 months ending September 2026, Raid’s estimated Share of Search among bug Spray brands worldwide increased from 2.4% to 5.5%.
  • Across the 12 months ending September 2026, Raid’s estimated Share of Search among bug Spray brands worldwide peaked at 11.5% in April 2026 and was lowest at 1.4% in January 2026.
  • Across the 12 months ending September 2026, Raid rose from 3rd to 2nd among bug Spray brands worldwide.

How did search popularity change for bug Spray brands worldwide in September 2026?

  1. In September 2026, Repel gained estimated Share of Search among bug Spray brands worldwide, from 86.4% to 92.1%.

  2. In September 2026, Raid lost estimated Share of Search among bug Spray brands worldwide, from 9.4% to 5.5%.

  3. In September 2026, Off! lost estimated Share of Search among bug Spray brands worldwide, from 4.1% to 2.4%.

Where does Raid compete?

Raid is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fly Spray brands3rd of 30.54%Show ranking
Pest control brands4th of 62.1%Show ranking
Ant Bait brands3rd of 62.3%Show ranking
Insect spray brands3rd of 33.2%Show ranking
Bug Spray brands2nd of 45.5%Shown above

How is Raid measured?

Brandwave collects information about searches that people make online using Raid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • raid ant

Do you work for Raid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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