How popular isOrtho in search?
In September 2026, there were an estimated 30 branded searches for Ortho worldwide which held steady over the last 12 months. Ortho holds 0.17% estimated Share of Search among bug spray brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Ortho and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bug spray brands compete with Ortho?
Share of Search by month for Repel, Raid, Off!, Ortho. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Raid | Off! | Ortho |
|---|---|---|---|---|
| Oct 2025 | 70.8% | 12.8% | 16.2% | 0.2% |
| Nov 2025 | 71% | 12.8% | 15.8% | 0.3% |
| Dec 2025 | 66.7% | 16.5% | 16.5% | 0.21% |
| Jan 2026 | 71.8% | 13.9% | 13.9% | 0.35% |
| Feb 2026 | 63.7% | 19.8% | 16% | 0.49% |
| Mar 2026 | 52.2% | 36.5% | 10.8% | 0.47% |
| Apr 2026 | 48.6% | 41.4% | 9.7% | 0.26% |
| May 2026 | 62.3% | 25.9% | 11.5% | 0.24% |
| Jun 2026 | 74.8% | 16.3% | 8.8% | 0.15% |
| Jul 2026 | 68% | 20.6% | 11.2% | 0.09% |
| Aug 2026 | 64.4% | 24.6% | 10.8% | 0.15% |
| Sep 2026 | 64.9% | 24.4% | 10.5% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 11.7K | -32.4% | +0.4 points | |
| 2, held 2nd | 24.4% | 4.4K | -33.3% | -0.2 points | |
| 3, held 3rd | 10.5% | 1.9K | -34.5% | -0.3 points | |
| 4, held 4th | 0.17% | 30 | -25% | 0 points |
1.
Repel64.9%
Held 1st. 11.7K estimated branded searches, -32.4% vs prior month. Share +0.4 points.
2.
Raid24.4%
Held 2nd. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
3.
Off!10.5%
Held 3rd. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.3 points.
4.
Ortho
0.17%
Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Compare search popularity between Ortho and its closest rivals
How has branded search demand for Ortho changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ortho worldwide held steady at 30.
- Across the 12 months ending September 2026, Ortho’s estimated Share of Search among bug spray brands worldwide held steady, from 0.2% to 0.17%.
How did search popularity change for bug spray brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Raid worldwide rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026.
Estimated monthly branded searches for Repel worldwide rose 11% over 12 measured months, from 10.5K to 11.7K in September 2026.
Estimated monthly branded searches for Off! worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Where does Ortho compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Weed killer brands | 6th of 6 | <0.01% | Show ranking |
| Pest control brands | 6th of 6 | 0.01% | Show ranking |
| Bug spray brands | 4th of 4 | 0.17% | Shown above |
| Ant bait brands | 3rd of 3 | 0.65% | Show ranking |
How is Ortho measured?
Brandwave collects information about searches that people make online using Ortho’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ortho garden
Do you work for Ortho? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ortho your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.