Ben's vs Ortho:Which is searched more?
In September 2026, Ben's had more branded searches than Ortho among bug spray brands worldwide. Ben's had about 4,190 branded searches, while Ortho had 30. Ben's made up 18.3% of all bug spray brand searches we track, and Ortho accounted for 0.13%. These are worldwide searches for English-language branded terms.
Follow Ben's vs Ortho and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Ben's or Ortho more popular in search?
Compare the bug spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ben's, Ortho. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repel | Raid | Ben's | Cutter | Off! | Ortho |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 11% | 20.1% | 11% | 13.8% | 0.17% |
| Nov 2025 | 45.9% | 10.7% | 22.9% | 7.2% | 13.1% | 0.25% |
| Dec 2025 | 42.7% | 13.2% | 26.7% | 4% | 13.2% | 0.17% |
| Jan 2026 | 48.7% | 11.2% | 24.4% | 4.1% | 11.2% | 0.28% |
| Feb 2026 | 39.2% | 15.1% | 26.3% | 6.8% | 12.3% | 0.38% |
| Mar 2026 | 31.1% | 28.9% | 20.9% | 10.2% | 8.6% | 0.37% |
| Apr 2026 | 30% | 34.1% | 17.7% | 10.1% | 8% | 0.21% |
| May 2026 | 35% | 20.1% | 15.6% | 20.1% | 8.9% | 0.19% |
| Jun 2026 | 43.5% | 14.1% | 13.6% | 21.1% | 7.6% | 0.13% |
| Jul 2026 | 42.2% | 18.3% | 11.1% | 18.3% | 10% | 0.08% |
| Aug 2026 | 41.3% | 21.1% | 10.9% | 17.3% | 9.3% | 0.13% |
| Sep 2026 | 38.3% | 19.2% | 18.3% | 15.7% | 8.3% | 0.13% |
How has the Ben's and Ortho comparison changed over the last 12 months?
3 findings
- Ben's was ahead of Ortho in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben's’ share of searches among bug spray brands worldwide moved from 20.1% to 18.3%, and its estimated monthly branded searches moved from 3.5K to 4.2K.
- Across the 12 months ending September 2026, Ortho’s share of searches among bug spray brands worldwide moved from 0.17% to 0.13%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for bug spray brands worldwide in September 2026?
1 change
In September 2026, Ben's overtook Cutter to rank 3rd among bug spray brands worldwide, with 18.3% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ben's’ and Ortho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bug spray brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.