Cutter vs Repel:Which is more popular?
In September 2026, Repel had more branded searches than Cutter among bug spray brands worldwide. Repel had about 8,780 branded searches, while Cutter had 3,600. Repel made up 38.3% of all bug spray brand searches we track, and Cutter accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about bug spray brands, Cutter and Repel each appeared in four of the five answers. Repel was mentioned before Cutter in two out of three answers.
Who do people search for more?
Repel, about 2 searches for every 1 for Cutter
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Repel, named ahead of Cutter in 2 of 3 answers
Follow Cutter vs Repel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bug spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cutter and Repel were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Repel was listed before Cutter in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Repel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Off!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ben's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ortho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bug spray brands
5 answers
Asked ChatGPT
“Which bug spray brand should I buy?”
Asked ChatGPT
“What are the best bug spray brands?”
Asked ChatGPT
“What's the best bug spray brand for insect protection?”
Searched Google, AI Overview
“best bug spray”
Searched Google, AI Overview
“insect repellent brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cutter or Repel more popular in search?
This chart shows how often people search Google for Cutter and Repel by name. Each line represents a brand's share of searches for all six bug spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Repel, Cutter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repel | Raid | Ben's | Cutter | Off! | Ortho |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 11% | 20.1% | 11% | 13.8% | 0.17% |
| Nov 2025 | 45.9% | 10.7% | 22.9% | 7.2% | 13.1% | 0.25% |
| Dec 2025 | 42.7% | 13.2% | 26.7% | 4% | 13.2% | 0.17% |
| Jan 2026 | 48.7% | 11.2% | 24.4% | 4.1% | 11.2% | 0.28% |
| Feb 2026 | 39.2% | 15.1% | 26.3% | 6.8% | 12.3% | 0.38% |
| Mar 2026 | 31.1% | 28.9% | 20.9% | 10.2% | 8.6% | 0.37% |
| Apr 2026 | 30% | 34.1% | 17.7% | 10.1% | 8% | 0.21% |
| May 2026 | 35% | 20.1% | 15.6% | 20.1% | 8.9% | 0.19% |
| Jun 2026 | 43.5% | 14.1% | 13.6% | 21.1% | 7.6% | 0.13% |
| Jul 2026 | 42.2% | 18.3% | 11.1% | 18.3% | 10% | 0.08% |
| Aug 2026 | 41.3% | 21.1% | 10.9% | 17.3% | 9.3% | 0.13% |
| Sep 2026 | 38.3% | 19.2% | 18.3% | 15.7% | 8.3% | 0.13% |
How has the Cutter and Repel comparison changed over the last 12 months?
3 findings
- Repel was ahead of Cutter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cutter’s share of searches among bug spray brands worldwide moved from 11% to 15.7%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 12 months ending September 2026, Repel’s share of searches among bug spray brands worldwide moved from 43.9% to 38.3%, and its estimated monthly branded searches moved from 7.6K to 8.8K.
How did search popularity change for bug spray brands worldwide in September 2026?
3 changes
In September 2026, Ben's overtook Cutter to rank 3rd among bug spray brands worldwide, with 18.3% of the searches.
In September 2026, Repel lost share of searches among bug spray brands worldwide, from 41.3% to 38.3%.
In September 2026, Cutter lost share of searches among bug spray brands worldwide, from 17.3% to 15.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cutter’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bug spray brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.