Brandwave

How popular isCutter?

In September 2026, people searched for Cutter by name about 3,600 times worldwide, an 89.5% increase from the previous year. These searches made up 15.7% of all global bug spray brand searches, placing Cutter fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about bug spray brands, Cutter appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Cutter is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. RepelShare of searches 38.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. RaidShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Ben'sShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. CutterShare of searches 15.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Off!Share of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top bug spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cutter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cutter is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Off!1st
  2. Repel2nd
  3. Cutter3rd
  4. Ben's4th
  5. Raid–
  6. Ortho–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Repel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cutter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Off!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bug spray brands

5 answers

  • Asked ChatGPT

    “Which bug spray brand should I buy?”

    1. 1Off!
    2. 2Cutter

  • Asked ChatGPT

    “What are the best bug spray brands?”

    1. 1Off!
    2. 2Repel
    3. 3Cutter
    4. 4Ben's

  • Asked ChatGPT

    “What's the best bug spray brand for insect protection?”

    1. 1Off!
    2. 2Repel

  • Searched Google, AI Overview

    “best bug spray”

    1. 1Cutter
    2. 2Repel

  • Searched Google, AI Overview

    “insect repellent brands”

    1. 1Off!
    2. 2Repel
    3. 3Ben's
    4. 4Cutter

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bug spray brands compete with Cutter?

Cutter against bug spray brands worldwide, by month

Share of searches by month for Repel, Raid, Ben's, Cutter, Off!. The figures are in the table below the chart.

View monthly share of searches table
MonthRepelRaidBen'sCutterOff!Ortho
Oct 202543.9%11%20.1%11%13.8%0.17%
Nov 202545.9%10.7%22.9%7.2%13.1%0.25%
Dec 202542.7%13.2%26.7%4%13.2%0.17%
Jan 202648.7%11.2%24.4%4.1%11.2%0.28%
Feb 202639.2%15.1%26.3%6.8%12.3%0.38%
Mar 202631.1%28.9%20.9%10.2%8.6%0.37%
Apr 202630%34.1%17.7%10.1%8%0.21%
May 202635%20.1%15.6%20.1%8.9%0.19%
Jun 202643.5%14.1%13.6%21.1%7.6%0.13%
Jul 202642.2%18.3%11.1%18.3%10%0.08%
Aug 202641.3%21.1%10.9%17.3%9.3%0.13%
Sep 202638.3%19.2%18.3%15.7%8.3%0.13%

  1. 1.Repel

    38.3%

    Held 1st. 8.8K estimated branded searches, -31.9% vs prior month. Share -2.9 points.

  2. 2.Raid

    19.2%

    Held 2nd. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.9 points.

  3. 3.Ben's

    18.3%

    Moved from 4th to 3rd. 4.2K estimated branded searches, +23.2% vs prior month. Share +7.4 points.

  4. 4.Cutter

    15.7%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.6 points.

  5. 5.Off!

    8.3%

    Held 5th. 1.9K estimated branded searches, -34.5% vs prior month. Share -1 points.

  6. 6.Ortho

    0.13%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Cutter and its closest rivals

Every comparison with Cutter

4 comparisons

How has branded search demand for Cutter changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cutter worldwide rose from 1.9K to 3.6K.
  • Across the 12 months ending September 2026, Cutter’s share of searches among bug spray brands worldwide increased from 11% to 15.7%.
  • Across the 12 months ending September 2026, Cutter’s share of searches among bug spray brands worldwide peaked at 21.1% in June 2026 and was lowest at 4% in December 2025.

How did search popularity change for bug spray brands worldwide in September 2026?

5 changes

  1. In September 2026, Ben's overtook Cutter to rank 3rd among bug spray brands worldwide, with 18.3% of the searches.

  2. In September 2026, Repel lost share of searches among bug spray brands worldwide, from 41.3% to 38.3%.

  3. In September 2026, Raid lost share of searches among bug spray brands worldwide, from 21.1% to 19.2%.

  4. In September 2026, Cutter lost share of searches among bug spray brands worldwide, from 17.3% to 15.7%.

  5. In September 2026, Off! lost share of searches among bug spray brands worldwide, from 9.3% to 8.3%.

How are Cutter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cutter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cutter bug spray

How the Brand Demand Index is measured

Who owns Cutter?

Cutter is owned by Spectrum Brands. Brandwave does not track any other brands owned by Spectrum Brands.

Do you work for Cutter? To request corrections or removal please contact us via our support page and we will be happy to assist.

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