Ben's vs Repel:Which is searched more?
In September 2026, Repel had more branded searches than Ben's among bug spray brands worldwide. Repel had about 8,780 branded searches, while Ben's had 4,190. Repel made up 38.3% of all bug spray brand searches we track, and Ben's accounted for 18.3%. These are worldwide searches for English-language branded terms.
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Is Ben's or Repel more popular in search?
Compare the bug spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Repel, Ben's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repel | Raid | Ben's | Cutter | Off! | Ortho |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 11% | 20.1% | 11% | 13.8% | 0.17% |
| Nov 2025 | 45.9% | 10.7% | 22.9% | 7.2% | 13.1% | 0.25% |
| Dec 2025 | 42.7% | 13.2% | 26.7% | 4% | 13.2% | 0.17% |
| Jan 2026 | 48.7% | 11.2% | 24.4% | 4.1% | 11.2% | 0.28% |
| Feb 2026 | 39.2% | 15.1% | 26.3% | 6.8% | 12.3% | 0.38% |
| Mar 2026 | 31.1% | 28.9% | 20.9% | 10.2% | 8.6% | 0.37% |
| Apr 2026 | 30% | 34.1% | 17.7% | 10.1% | 8% | 0.21% |
| May 2026 | 35% | 20.1% | 15.6% | 20.1% | 8.9% | 0.19% |
| Jun 2026 | 43.5% | 14.1% | 13.6% | 21.1% | 7.6% | 0.13% |
| Jul 2026 | 42.2% | 18.3% | 11.1% | 18.3% | 10% | 0.08% |
| Aug 2026 | 41.3% | 21.1% | 10.9% | 17.3% | 9.3% | 0.13% |
| Sep 2026 | 38.3% | 19.2% | 18.3% | 15.7% | 8.3% | 0.13% |
How has the Ben's and Repel comparison changed over the last 12 months?
3 findings
- Repel was ahead of Ben's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben's’ share of searches among bug spray brands worldwide moved from 20.1% to 18.3%, and its estimated monthly branded searches moved from 3.5K to 4.2K.
- Across the 12 months ending September 2026, Repel’s share of searches among bug spray brands worldwide moved from 43.9% to 38.3%, and its estimated monthly branded searches moved from 7.6K to 8.8K.
How did search popularity change for bug spray brands worldwide in September 2026?
2 changes
In September 2026, Ben's overtook Cutter to rank 3rd among bug spray brands worldwide, with 18.3% of the searches.
In September 2026, Repel lost share of searches among bug spray brands worldwide, from 41.3% to 38.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ben's’ and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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