Ortho vs Repel:Which is searched more?
In September 2026, Repel had more branded searches than Ortho among bug spray brands worldwide. Repel was estimated to have 11.7K branded searches compared to Ortho’s 30, and held a 64.9% Share of Search versus Ortho’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ortho or Repel?
Compare the bug spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Repel, Ortho. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Raid | Off! | Ortho |
|---|---|---|---|---|
| Oct 2025 | 70.8% | 12.8% | 16.2% | 0.2% |
| Nov 2025 | 71% | 12.8% | 15.8% | 0.3% |
| Dec 2025 | 66.7% | 16.5% | 16.5% | 0.21% |
| Jan 2026 | 71.8% | 13.9% | 13.9% | 0.35% |
| Feb 2026 | 63.7% | 19.8% | 16% | 0.49% |
| Mar 2026 | 52.2% | 36.5% | 10.8% | 0.47% |
| Apr 2026 | 48.6% | 41.4% | 9.7% | 0.26% |
| May 2026 | 62.3% | 25.9% | 11.5% | 0.24% |
| Jun 2026 | 74.8% | 16.3% | 8.8% | 0.15% |
| Jul 2026 | 68% | 20.6% | 11.2% | 0.09% |
| Aug 2026 | 64.4% | 24.6% | 10.8% | 0.15% |
| Sep 2026 | 64.9% | 24.4% | 10.5% | 0.17% |
How has the Ortho and Repel comparison changed over the last 12 months?
3 findings
- Repel was ahead of Ortho in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ortho’s estimated Share of Search among bug spray brands worldwide moved from 0.2% to 0.17%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Repel’s estimated Share of Search among bug spray brands worldwide moved from 70.8% to 64.9%, and its estimated monthly branded searches moved from 10.5K to 11.7K.
How did search popularity change for bug spray brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Repel worldwide rose 11% over 12 measured months, from 10.5K to 11.7K in September 2026.
Other head-to-heads among bug spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Ortho’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.