Off! vs Repel:Which is more popular by branded search?
In August 2026, Repel had more branded searches than Off! among insect repellents worldwide. Repel was estimated to have 60.5K branded searches compared to Off!’s 2.9K, and held a 70.8% Share of Search versus Off!’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Off! or Repel?
Compare the insect repellents shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Repel, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Jungle Formula | Sawyer | Off! | Ben's | Ultrathon |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 7.5% | 4.1% | 2.7% | 0.67% | 0.82% |
| Nov 2025 | 87.6% | 5.2% | 4.3% | 1.9% | 0.46% | 0.57% |
| Dec 2025 | 87% | 5.2% | 4.2% | 2.3% | 0.46% | 0.85% |
| Jan 2026 | 90.3% | 4.4% | 3% | 1.3% | 0.48% | 0.48% |
| Feb 2026 | 85.2% | 7.6% | 4.1% | 1.8% | 0.55% | 0.68% |
| Mar 2026 | 85.1% | 6.2% | 5.1% | 1.8% | 1.1% | 0.68% |
| Apr 2026 | 80.2% | 8.8% | 5.8% | 2.5% | 1.7% | 0.95% |
| May 2026 | 76.2% | 12.5% | 5.5% | 3% | 1.6% | 1.1% |
| Jun 2026 | 68.1% | 20.4% | 5% | 3.3% | 1.8% | 1.5% |
| Jul 2026 | 67.6% | 20.2% | 4.9% | 4% | 1.8% | 1.5% |
| Aug 2026 | 70.8% | 17.3% | 6.3% | 3.4% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Off! and Repel comparison changed over the last 12 months?
3 findings
- Repel was ahead of Off! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide moved from 84.2% to 70.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for insect repellents worldwide in August 2026?
2 changes
In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.
In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Off!’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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