Brandwave

How popular isBen's?

In September 2026, people searched for Ben's by name about 4,190 times worldwide, a 20.1% increase from the previous year. These searches made up 10.6% of all global insect repellent brand searches, placing Ben's fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about insect repellent brands, Ben's did not appear in any of the answers.

Search and AI answers in September 2026

Ben's is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. BushmanShare of searches 25.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RepelShare of searches 22.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Jungle FormulaShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SawyerShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Ben'sShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top insect repellent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ben's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Off!1st
  2. Sawyer2nd
  3. Repel3rd
  4. Bushman–
  5. Jungle Formula–
  6. Ben's–
  7. Rid–
  8. Ultrathon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Repel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sawyer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bushman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jungle Formula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ben's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultrathon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insect repellent brands

5 answers

  • Asked ChatGPT

    “Which insect repellent brand should I buy?”

    1. 1Off!
    2. 2Sawyer
    3. 3Repel

  • Asked ChatGPT

    “What are the best insect repellent brands?”

    1. 1Off!
    2. 2Sawyer
    3. 3Repel

  • Asked ChatGPT

    “What's the best insect repellent brand for a bug-free evening?”

    1. 1Off!
    2. 2Sawyer
    3. 3Repel

  • Searched Google, AI Overview

    “best insect repellent”

    1. 1Sawyer
    2. 2Repel

  • Searched Google, AI Overview

    “mosquito repellent”

    1. 1Repel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which insect repellent brands compete with Ben's?

Ben's against insect repellent brands worldwide, by month

Share of searches by month for Bushman, Repel, Jungle Formula, Sawyer, Ben's, Off!, Rid. The figures are in the table below the chart.

View monthly share of searches table
MonthBushmanRepelJungle FormulaSawyerBen'sOff!RidUltrathon
Oct 202520.3%23.7%20.5%11.7%10.9%7.5%3.1%2.2%
Nov 202527.1%23.2%18.3%7.1%11.6%6.6%4.1%2%
Dec 202531.6%20.3%14.1%7.7%12.6%6.3%5.1%2.3%
Jan 202626.9%23.3%18.1%8.3%11.7%5.4%4.4%2%
Feb 202625%17.8%23.1%10.7%11.9%5.6%3.8%2.1%
Mar 202622.2%19.8%18.4%15.5%13.3%5.4%3.4%2%
Apr 202615.1%20.2%18.7%23.9%11.9%5.4%2.8%2%
May 202612.3%21.7%22.8%23.9%9.7%5.5%2%2%
Jun 202613.1%26.1%28.3%16.2%8.1%4.5%1.6%2%
Jul 202612.4%25.7%30.7%14.4%6.8%6.1%1.7%2.2%
Aug 202611.4%27.5%31.5%12.2%7.2%6.2%2.1%1.9%
Sep 202625.8%22.1%20.4%11.6%10.6%4.8%3.3%1.5%

  1. 1.Bushman

    25.8%

    Moved from 4th to 1st. 10.2K estimated branded searches, +91.2% vs prior month. Share +14.4 points.

  2. 2.Repel

    22.1%

    Held 2nd. 8.8K estimated branded searches, -31.9% vs prior month. Share -5.3 points.

  3. 3.Jungle Formula

    20.4%

    Moved from 1st to 3rd. 8.1K estimated branded searches, -45.3% vs prior month. Share -11.1 points.

  4. 4.Sawyer

    11.6%

    Moved from 3rd to 4th. 4.6K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  5. 5.Ben's

    10.6%

    Held 5th. 4.2K estimated branded searches, +23.2% vs prior month. Share +3.3 points.

  6. 6.Off!

    4.8%

    Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -1.4 points.

  7. 7.Rid

    3.3%

    Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +1.1 points.

  8. 8.Ultrathon

    1.5%

    Held 8th. 590 estimated branded searches, -33% vs prior month. Share -0.4 points.

Compare popularity between Ben's and its closest rivals

Every comparison with Ben's

9 comparisons

How has branded search demand for Ben's changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ben's worldwide rose from 3.5K to 4.2K.
  • Across the 12 months ending September 2026, Ben's’ share of searches among insect repellent brands worldwide peaked at 13.3% in March 2026 and was lowest at 6.8% in July 2026.

How did search popularity change for insect repellent brands worldwide in September 2026?

6 changes

  1. In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.

  2. In September 2026, Ben's gained share of searches among insect repellent brands worldwide, from 7.2% to 10.6%.

  3. In September 2026, Rid gained share of searches among insect repellent brands worldwide, from 2.1% to 3.3%.

  4. In September 2026, Jungle Formula lost share of searches among insect repellent brands worldwide, from 31.5% to 20.4%.

  5. In September 2026, Repel lost share of searches among insect repellent brands worldwide, from 27.5% to 22.1%.

  6. In September 2026, Off! lost share of searches among insect repellent brands worldwide, from 6.2% to 4.8%.

How are Ben's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ben's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ben s
  • bens insect repellent

Do you work for Ben's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ben's compete?

Ben's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Insect repellent brands5th of 810.6%Shown above
Bug spray brands3rd of 618.3%Show ranking
Creator with pink hair and a pink jacket

Is Ben's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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