Ben's vs Bushman:Which is more popular?
In September 2026, Bushman had more branded searches than Ben's among insect repellent brands worldwide. Bushman had about 10,200 branded searches, while Ben's had 4,190. Bushman made up 25.8% of all insect repellent brand searches we track, and Ben's accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about insect repellent brands, neither Ben's nor Bushman appeared in any of the five answers.
Who do people search for more?
Bushman, about 2 searches for every 1 for Ben's
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Ben's vs Bushman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top insect repellent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ben's nor Bushman showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Repel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sawyer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Off!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bushman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jungle Formula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ben's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ultrathon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insect repellent brands
5 answers
Asked ChatGPT
“Which insect repellent brand should I buy?”
Asked ChatGPT
“What are the best insect repellent brands?”
Asked ChatGPT
“What's the best insect repellent brand for a bug-free evening?”
Searched Google, AI Overview
“best insect repellent”
Searched Google, AI Overview
“mosquito repellent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ben's or Bushman more popular in search?
This chart shows how often people search Google for Ben's and Bushman by name. Each line represents a brand's share of searches for all eight insect repellent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bushman, Ben's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bushman | Repel | Jungle Formula | Sawyer | Ben's | Off! | Rid | Ultrathon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 23.7% | 20.5% | 11.7% | 10.9% | 7.5% | 3.1% | 2.2% |
| Nov 2025 | 27.1% | 23.2% | 18.3% | 7.1% | 11.6% | 6.6% | 4.1% | 2% |
| Dec 2025 | 31.6% | 20.3% | 14.1% | 7.7% | 12.6% | 6.3% | 5.1% | 2.3% |
| Jan 2026 | 26.9% | 23.3% | 18.1% | 8.3% | 11.7% | 5.4% | 4.4% | 2% |
| Feb 2026 | 25% | 17.8% | 23.1% | 10.7% | 11.9% | 5.6% | 3.8% | 2.1% |
| Mar 2026 | 22.2% | 19.8% | 18.4% | 15.5% | 13.3% | 5.4% | 3.4% | 2% |
| Apr 2026 | 15.1% | 20.2% | 18.7% | 23.9% | 11.9% | 5.4% | 2.8% | 2% |
| May 2026 | 12.3% | 21.7% | 22.8% | 23.9% | 9.7% | 5.5% | 2% | 2% |
| Jun 2026 | 13.1% | 26.1% | 28.3% | 16.2% | 8.1% | 4.5% | 1.6% | 2% |
| Jul 2026 | 12.4% | 25.7% | 30.7% | 14.4% | 6.8% | 6.1% | 1.7% | 2.2% |
| Aug 2026 | 11.4% | 27.5% | 31.5% | 12.2% | 7.2% | 6.2% | 2.1% | 1.9% |
| Sep 2026 | 25.8% | 22.1% | 20.4% | 11.6% | 10.6% | 4.8% | 3.3% | 1.5% |
How has the Ben's and Bushman comparison changed over the last 12 months?
3 findings
- Bushman was ahead of Ben's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben's’ share of searches among insect repellent brands worldwide moved from 10.9% to 10.6%, and its estimated monthly branded searches moved from 3.5K to 4.2K.
- Across the 12 months ending September 2026, Bushman’s share of searches among insect repellent brands worldwide moved from 20.3% to 25.8%, and its estimated monthly branded searches moved from 6.5K to 10.2K.
How did search popularity change for insect repellent brands worldwide in September 2026?
2 changes
In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.
In September 2026, Ben's gained share of searches among insect repellent brands worldwide, from 7.2% to 10.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ben's’ and Bushman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insect repellent brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.