Jungle Formula vs Repel:Which is more popular?

Name: Jungle Formula vs Repel: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Repel had more branded searches than Jungle Formula among insect repellent brands worldwide. Repel had about 8,780 branded searches, while Jungle Formula had 8,100. Repel made up 22.1% of all insect repellent brand searches we track, and Jungle Formula accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about insect repellent brands, Repel appeared in all five answers and Jungle Formula in none.

Among insect repellent brands worldwide in September 2026

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Top insect repellent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Repel appeared in all five answers. Jungle Formula did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Repel	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Sawyer	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Off!	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bushman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Jungle Formula	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ben's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rid	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ultrathon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Repel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sawyer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Off!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bushman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jungle Formula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ben's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultrathon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insect repellent brands

5 answers

Asked ChatGPT
“Which insect repellent brand should I buy?”
1. 1Off!
2. 2Sawyer
3. 3Repel
Asked ChatGPT
“What are the best insect repellent brands?”
1. 1Off!
2. 2Sawyer
3. 3Repel
Asked ChatGPT
“What's the best insect repellent brand for a bug-free evening?”
1. 1Off!
2. 2Sawyer
3. 3Repel
Searched Google, AI Overview
“best insect repellent”
1. 1Sawyer
2. 2Repel
Searched Google, AI Overview
“mosquito repellent”
1. 1Repel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jungle Formula or Repel more popular in search?

This chart shows how often people search Google for Jungle Formula and Repel by name. Each line represents a brand's share of searches for all eight insect repellent brands we track, month by month, from English-language searches worldwide.

Jungle Formula and Repel among insect repellent brands worldwide, by month

Month	Bushman	Repel	Jungle Formula	Sawyer	Ben's	Off!	Rid	Ultrathon
Oct 2025	20.3%	23.7%	20.5%	11.7%	10.9%	7.5%	3.1%	2.2%
Nov 2025	27.1%	23.2%	18.3%	7.1%	11.6%	6.6%	4.1%	2%
Dec 2025	31.6%	20.3%	14.1%	7.7%	12.6%	6.3%	5.1%	2.3%
Jan 2026	26.9%	23.3%	18.1%	8.3%	11.7%	5.4%	4.4%	2%
Feb 2026	25%	17.8%	23.1%	10.7%	11.9%	5.6%	3.8%	2.1%
Mar 2026	22.2%	19.8%	18.4%	15.5%	13.3%	5.4%	3.4%	2%
Apr 2026	15.1%	20.2%	18.7%	23.9%	11.9%	5.4%	2.8%	2%
May 2026	12.3%	21.7%	22.8%	23.9%	9.7%	5.5%	2%	2%
Jun 2026	13.1%	26.1%	28.3%	16.2%	8.1%	4.5%	1.6%	2%
Jul 2026	12.4%	25.7%	30.7%	14.4%	6.8%	6.1%	1.7%	2.2%
Aug 2026	11.4%	27.5%	31.5%	12.2%	7.2%	6.2%	2.1%	1.9%
Sep 2026	25.8%	22.1%	20.4%	11.6%	10.6%	4.8%	3.3%	1.5%

How has the Jungle Formula and Repel comparison changed over the last 12 months?

3 findings

The lead changed hands 4 times in the 12 months ending September 2026: Jungle Formula took it in February 2026, Repel took it in March 2026, Jungle Formula took it in May 2026, Repel took it in September 2026.
Across the 12 months ending September 2026, Jungle Formula’s share of searches among insect repellent brands worldwide moved from 20.5% to 20.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
Across the 12 months ending September 2026, Repel’s share of searches among insect repellent brands worldwide moved from 23.7% to 22.1%, and its estimated monthly branded searches moved from 7.6K to 8.8K.

How did search popularity change for insect repellent brands worldwide in September 2026?

3 changes

In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.
In September 2026, Jungle Formula lost share of searches among insect repellent brands worldwide, from 31.5% to 20.4%.
In September 2026, Repel lost share of searches among insect repellent brands worldwide, from 27.5% to 22.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Jungle Formula’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.