Brandwave

How popular isSawyer?

In September 2026, people searched for Sawyer by name about 24,500 times worldwide, a 36.4% increase from the previous year. These searches made up 11.6% of all global insect repellent brand searches, placing Sawyer fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about insect repellent brands, Sawyer appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Sawyer is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. BushmanShare of searches 25.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RepelShare of searches 22.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Jungle FormulaShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SawyerShare of searches 11.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Ben'sShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top insect repellent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sawyer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sawyer is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Off!1st
  2. Sawyer2nd
  3. Repel3rd
  4. Bushman–
  5. Jungle Formula–
  6. Ben's–
  7. Rid–
  8. Ultrathon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Repel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sawyer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bushman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jungle Formula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ben's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultrathon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insect repellent brands

5 answers

  • Asked ChatGPT

    “Which insect repellent brand should I buy?”

    1. 1Off!
    2. 2Sawyer
    3. 3Repel

  • Asked ChatGPT

    “What are the best insect repellent brands?”

    1. 1Off!
    2. 2Sawyer
    3. 3Repel

  • Asked ChatGPT

    “What's the best insect repellent brand for a bug-free evening?”

    1. 1Off!
    2. 2Sawyer
    3. 3Repel

  • Searched Google, AI Overview

    “best insect repellent”

    1. 1Sawyer
    2. 2Repel

  • Searched Google, AI Overview

    “mosquito repellent”

    1. 1Repel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which insect repellent brands compete with Sawyer?

Sawyer against insect repellent brands worldwide, by month

Share of searches by month for Bushman, Repel, Jungle Formula, Sawyer, Ben's, Off!, Rid. The figures are in the table below the chart.

View monthly share of searches table
MonthBushmanRepelJungle FormulaSawyerBen'sOff!RidUltrathon
Oct 202520.3%23.7%20.5%11.7%10.9%7.5%3.1%2.2%
Nov 202527.1%23.2%18.3%7.1%11.6%6.6%4.1%2%
Dec 202531.6%20.3%14.1%7.7%12.6%6.3%5.1%2.3%
Jan 202626.9%23.3%18.1%8.3%11.7%5.4%4.4%2%
Feb 202625%17.8%23.1%10.7%11.9%5.6%3.8%2.1%
Mar 202622.2%19.8%18.4%15.5%13.3%5.4%3.4%2%
Apr 202615.1%20.2%18.7%23.9%11.9%5.4%2.8%2%
May 202612.3%21.7%22.8%23.9%9.7%5.5%2%2%
Jun 202613.1%26.1%28.3%16.2%8.1%4.5%1.6%2%
Jul 202612.4%25.7%30.7%14.4%6.8%6.1%1.7%2.2%
Aug 202611.4%27.5%31.5%12.2%7.2%6.2%2.1%1.9%
Sep 202625.8%22.1%20.4%11.6%10.6%4.8%3.3%1.5%

  1. 1.Bushman

    25.8%

    Moved from 4th to 1st. 10.2K estimated branded searches, +91.2% vs prior month. Share +14.4 points.

  2. 2.Repel

    22.1%

    Held 2nd. 8.8K estimated branded searches, -31.9% vs prior month. Share -5.3 points.

  3. 3.Jungle Formula

    20.4%

    Moved from 1st to 3rd. 8.1K estimated branded searches, -45.3% vs prior month. Share -11.1 points.

  4. 4.Sawyer

    11.6%

    Moved from 3rd to 4th. 4.6K estimated branded searches, -19.4% vs prior month. Share -0.6 points.

  5. 5.Ben's

    10.6%

    Held 5th. 4.2K estimated branded searches, +23.2% vs prior month. Share +3.3 points.

  6. 6.Off!

    4.8%

    Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -1.4 points.

  7. 7.Rid

    3.3%

    Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +1.1 points.

  8. 8.Ultrathon

    1.5%

    Held 8th. 590 estimated branded searches, -33% vs prior month. Share -0.4 points.

Compare popularity between Sawyer and its closest rivals

Every comparison with Sawyer

15 comparisons

How has branded search demand for Sawyer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sawyer worldwide rose from 18K to 24.5K.
  • Across the 12 months ending September 2026, Sawyer’s share of searches among insect repellent brands worldwide peaked at 23.9% in May 2026 and was lowest at 7.1% in November 2025.

How did search popularity change for insect repellent brands worldwide in September 2026?

6 changes

  1. In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.

  2. In September 2026, Ben's gained share of searches among insect repellent brands worldwide, from 7.2% to 10.6%.

  3. In September 2026, Rid gained share of searches among insect repellent brands worldwide, from 2.1% to 3.3%.

  4. In September 2026, Jungle Formula lost share of searches among insect repellent brands worldwide, from 31.5% to 20.4%.

  5. In September 2026, Repel lost share of searches among insect repellent brands worldwide, from 27.5% to 22.1%.

  6. In September 2026, Off! lost share of searches among insect repellent brands worldwide, from 6.2% to 4.8%.

How are Sawyer’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sawyer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sawyer filter
  • sawyer insect repellent
  • sawyer insect repellents
  • sawyer repellent
  • sawyer water
  • sawyer water filter
  • sawyer water filter bottle

Do you work for Sawyer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sawyer compete?

Sawyer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Water filter bottles5th of 72.7%Show ranking
Water filters outdoor3rd of 511.9%Show ranking
Insect repellent brands4th of 811.6%Shown above
Creator with pink hair and a pink jacket

Is Sawyer your brand?

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