Rid vs Sawyer:Which is searched more?
In September 2026, Sawyer had more branded searches than Rid among insect repellent brands worldwide. Sawyer had about 4,610 branded searches, while Rid had 1,300. Sawyer made up 11.6% of all insect repellent brand searches we track, and Rid accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is Rid or Sawyer more popular in search?
Compare the insect repellent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sawyer, Rid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bushman | Repel | Jungle Formula | Sawyer | Ben's | Off! | Rid | Ultrathon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 23.7% | 20.5% | 11.7% | 10.9% | 7.5% | 3.1% | 2.2% |
| Nov 2025 | 27.1% | 23.2% | 18.3% | 7.1% | 11.6% | 6.6% | 4.1% | 2% |
| Dec 2025 | 31.6% | 20.3% | 14.1% | 7.7% | 12.6% | 6.3% | 5.1% | 2.3% |
| Jan 2026 | 26.9% | 23.3% | 18.1% | 8.3% | 11.7% | 5.4% | 4.4% | 2% |
| Feb 2026 | 25% | 17.8% | 23.1% | 10.7% | 11.9% | 5.6% | 3.8% | 2.1% |
| Mar 2026 | 22.2% | 19.8% | 18.4% | 15.5% | 13.3% | 5.4% | 3.4% | 2% |
| Apr 2026 | 15.1% | 20.2% | 18.7% | 23.9% | 11.9% | 5.4% | 2.8% | 2% |
| May 2026 | 12.3% | 21.7% | 22.8% | 23.9% | 9.7% | 5.5% | 2% | 2% |
| Jun 2026 | 13.1% | 26.1% | 28.3% | 16.2% | 8.1% | 4.5% | 1.6% | 2% |
| Jul 2026 | 12.4% | 25.7% | 30.7% | 14.4% | 6.8% | 6.1% | 1.7% | 2.2% |
| Aug 2026 | 11.4% | 27.5% | 31.5% | 12.2% | 7.2% | 6.2% | 2.1% | 1.9% |
| Sep 2026 | 25.8% | 22.1% | 20.4% | 11.6% | 10.6% | 4.8% | 3.3% | 1.5% |
How has the Rid and Sawyer comparison changed over the last 12 months?
3 findings
- Sawyer was ahead of Rid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rid’s share of searches among insect repellent brands worldwide moved from 3.1% to 3.3%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Sawyer’s share of searches among insect repellent brands worldwide moved from 11.7% to 11.6%, and its estimated monthly branded searches moved from 3.8K to 4.6K.
How did search popularity change for insect repellent brands worldwide in September 2026?
3 changes
In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.
In September 2026, Rid gained share of searches among insect repellent brands worldwide, from 2.1% to 3.3%.
In September 2026, Sawyer lost share of searches among insect repellent brands worldwide, from 12.2% to 11.6%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Rid’s and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insect repellent brands
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