How popular isBushman in search?
In September 2026, there were an estimated 10.2K branded searches for Bushman worldwide which is up 56.7% over the last 12 months. Bushman holds 63.8% estimated Share of Search among insect repellent brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which insect repellent brands compete with Bushman?
Share of Search by month for Bushman, Rid, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Rid | Off! |
|---|---|---|---|
| Oct 2025 | 54.7% | 25.1% | 20.1% |
| Nov 2025 | 58.7% | 27% | 14.4% |
| Dec 2025 | 59.4% | 28.8% | 11.8% |
| Jan 2026 | 59.4% | 28.8% | 11.8% |
| Feb 2026 | 59.7% | 27% | 13.3% |
| Mar 2026 | 58.7% | 27% | 14.4% |
| Apr 2026 | 52.1% | 29.4% | 18.6% |
| May 2026 | 51.4% | 25.5% | 23.1% |
| Jun 2026 | 58.6% | 21.1% | 20.4% |
| Jul 2026 | 52.6% | 21.5% | 25.8% |
| Aug 2026 | 47.6% | 26.7% | 25.8% |
| Sep 2026 | 63.8% | 24.3% | 11.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 10.2K | +91.2% | +16.3 points | |
| 2, held 2nd | 24.3% | 3.9K | +30% | -2.3 points | |
| 3, held 3rd | 11.9% | 1.9K | -34.5% | -13.9 points |
Compare search popularity between Bushman and its closest rivals
Every comparison with Bushman
2 comparisons
How has branded search demand for Bushman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bushman worldwide rose from 6.5K to 10.2K.
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide increased from 54.7% to 63.8%.
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide peaked at 63.8% in September 2026 and was lowest at 47.6% in August 2026.
How did search popularity change for insect repellent brands worldwide in September 2026?
3 changes
In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 47.6% to 63.8%.
In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%.
In September 2026, Rid lost estimated Share of Search among insect repellent brands worldwide, from 26.7% to 24.3%.
How is Bushman measured?
Brandwave collects information about searches that people make online using Bushman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bushman insect
- bushman insect repellent
- bushman repellent
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