Bushman vs Sawyer:Which is more popular?
In September 2026, Bushman had more branded searches than Sawyer among insect repellent brands worldwide. Bushman had about 10,200 branded searches, while Sawyer had 4,610. Bushman made up 25.8% of all insect repellent brand searches we track, and Sawyer accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about insect repellent brands, Sawyer appeared in four of the five answers and Bushman in none.
Who do people search for more?
Bushman, about 2 searches for every 1 for Sawyer
Who does AI mention more?
Sawyer, mentioned in 4 of 5 answers, Bushman in 0
Who does AI recommend more?
Sawyer, the only one of the two named
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Top insect repellent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sawyer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bushman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Repel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sawyer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Off!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bushman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jungle Formula0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ben's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ultrathon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about insect repellent brands
5 answers
Asked ChatGPT
“Which insect repellent brand should I buy?”
Asked ChatGPT
“What are the best insect repellent brands?”
Asked ChatGPT
“What's the best insect repellent brand for a bug-free evening?”
Searched Google, AI Overview
“best insect repellent”
Searched Google, AI Overview
“mosquito repellent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bushman or Sawyer more popular in search?
This chart shows how often people search Google for Bushman and Sawyer by name. Each line represents a brand's share of searches for all eight insect repellent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bushman, Sawyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bushman | Repel | Jungle Formula | Sawyer | Ben's | Off! | Rid | Ultrathon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.3% | 23.7% | 20.5% | 11.7% | 10.9% | 7.5% | 3.1% | 2.2% |
| Nov 2025 | 27.1% | 23.2% | 18.3% | 7.1% | 11.6% | 6.6% | 4.1% | 2% |
| Dec 2025 | 31.6% | 20.3% | 14.1% | 7.7% | 12.6% | 6.3% | 5.1% | 2.3% |
| Jan 2026 | 26.9% | 23.3% | 18.1% | 8.3% | 11.7% | 5.4% | 4.4% | 2% |
| Feb 2026 | 25% | 17.8% | 23.1% | 10.7% | 11.9% | 5.6% | 3.8% | 2.1% |
| Mar 2026 | 22.2% | 19.8% | 18.4% | 15.5% | 13.3% | 5.4% | 3.4% | 2% |
| Apr 2026 | 15.1% | 20.2% | 18.7% | 23.9% | 11.9% | 5.4% | 2.8% | 2% |
| May 2026 | 12.3% | 21.7% | 22.8% | 23.9% | 9.7% | 5.5% | 2% | 2% |
| Jun 2026 | 13.1% | 26.1% | 28.3% | 16.2% | 8.1% | 4.5% | 1.6% | 2% |
| Jul 2026 | 12.4% | 25.7% | 30.7% | 14.4% | 6.8% | 6.1% | 1.7% | 2.2% |
| Aug 2026 | 11.4% | 27.5% | 31.5% | 12.2% | 7.2% | 6.2% | 2.1% | 1.9% |
| Sep 2026 | 25.8% | 22.1% | 20.4% | 11.6% | 10.6% | 4.8% | 3.3% | 1.5% |
How has the Bushman and Sawyer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sawyer took it in April 2026, Bushman took it in September 2026.
- Across the 12 months ending September 2026, Bushman’s share of searches among insect repellent brands worldwide moved from 20.3% to 25.8%, and its estimated monthly branded searches moved from 6.5K to 10.2K.
- Across the 12 months ending September 2026, Sawyer’s share of searches among insect repellent brands worldwide moved from 11.7% to 11.6%, and its estimated monthly branded searches moved from 3.8K to 4.6K.
How did search popularity change for insect repellent brands worldwide in September 2026?
2 changes
In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.
In September 2026, Sawyer lost share of searches among insect repellent brands worldwide, from 12.2% to 11.6%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bushman’s and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insect repellent brands
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