Brandwave

Sawyer vs Water-to-Go:Which is more popular?

In September 2026, Sawyer had more branded searches than Water-to-Go among water filter bottles worldwide. Sawyer had about 19,900 branded searches, while Water-to-Go had 5,790. Sawyer made up 2.7% of all water filter bottle searches we track, and Water-to-Go accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about water filter bottles, neither Sawyer nor Water-to-Go appeared in any of the five answers.

Among water filter bottles worldwide in September 2026

Who do people search for more?

Sawyer, about 3 searches for every 1 for Water-to-Go

Sawyer 19.9K searchesWater-to-Go 5.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Sawyer in 0 of 5Water-to-Go in 0 of 5

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Top water filter bottles in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Sawyer nor Water-to-Go showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LifeStraw1st
  2. Grayl2nd
  3. Brita3rd
  4. Philips–
  5. LARQ–
  6. Sawyer–
  7. Water-to-Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grayl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeStraw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LARQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sawyer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Water-to-Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water filter bottles

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sawyer or Water-to-Go more popular in search?

This chart shows how often people search Google for Sawyer and Water-to-Go by name. Each line represents a brand's share of searches for all seven water filter bottles we track, month by month, from English-language searches worldwide.

Sawyer and Water-to-Go among water filter bottles worldwide, by month

Share of searches by month for Sawyer, Water-to-Go. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsBritaLARQGraylSawyerWater-to-GoLifeStraw
Oct 202559.9%26.8%8.6%2%1.9%0.78%0.01%
Nov 202563.6%23.3%8.7%1.9%1.6%0.83%0.01%
Dec 202566.8%20%9.6%1.6%1.3%0.69%<0.01%
Jan 202658.8%26.3%9.8%2.2%1.9%1.1%0.01%
Feb 202663.6%23.3%8.7%1.9%1.6%0.82%0.02%
Mar 202659.5%26.6%8.1%2.2%2.7%0.92%0.02%
Apr 202660.7%27.1%6.8%2.2%2.3%0.78%0.02%
May 202660.1%26.8%6.7%3.1%2.3%0.93%0.01%
Jun 202660.5%27%7.1%2.2%2.3%0.77%0.01%
Jul 202665.3%23.9%6%2%2.1%0.83%0.02%
Aug 202661.4%27.5%5.9%2.1%2.4%0.78%0.01%
Sep 202660.2%26.9%6.7%2.7%2.7%0.77%0.01%

How has the Sawyer and Water-to-Go comparison changed over the last 12 months?

3 findings
  • Sawyer was ahead of Water-to-Go in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sawyer’s share of searches among water filter bottles worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 14.2K to 19.9K.
  • Across the 12 months ending September 2026, Water-to-Go’s share of searches among water filter bottles worldwide moved from 0.78% to 0.77%, and its estimated monthly branded searches moved from 5.9K to 5.8K.

How did search popularity change for water filter bottles worldwide in September 2026?

2 changes

  1. In September 2026, Grayl overtook Sawyer to rank 4th among water filter bottles worldwide, with 2.7% of the searches.

  2. Estimated monthly branded searches for Sawyer worldwide rose 40.1% over 12 measured months, from 14.2K to 19.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Sawyer’s and Water-to-Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sawyer

4 branded search terms

  • sawyer filter
  • sawyer water
  • sawyer water filter
  • sawyer water filter bottle

Water-to-Go

2 branded search terms

  • water to go
  • watertogo

How the Brand Demand Index is measured

Other head-to-heads among water filter bottles

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