Brandwave

Sawyer vs Ultrathon:Which is searched more?

In August 2026, Sawyer had more branded searches than Ultrathon among insect repellents worldwide. Sawyer was estimated to have 5.4K branded searches compared to Ultrathon’s 880, and held a 6.1% Share of Search versus Ultrathon’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among insect repellents worldwide in August 2026Which is more popular in search, Sawyer or Ultrathon?
Sawyer6.1%5.4K searches
vs
Ultrathon1%880 searches

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Which is more popular in search, Sawyer or Ultrathon?

Compare the insect repellents shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sawyer and Ultrathon among insect repellents worldwide, by month

Share of Search by month for Sawyer, Ultrathon. The figures are in the table below the chart.

View monthly share of search table
MonthSawyerUltrathon
Oct 20254%0.79%
Nov 20254.1%0.55%
Dec 20254%0.81%
Jan 20262.9%0.47%
Feb 20264%0.65%
Mar 20264.9%0.66%
Apr 20265.6%0.92%
May 20265.3%1.1%
Jun 20264.8%1.4%
Jul 20264.8%1.4%
Aug 20266.1%1%
Sep 2026——

How has the Sawyer and Ultrathon comparison changed over the last 12 months?

  • Sawyer was ahead of Ultrathon in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide moved from 4% to 6.1%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
  • Across the 11 months ending August 2026, Ultrathon’s estimated Share of Search among insect repellents worldwide moved from 0.79% to 1%, and its estimated monthly branded searches moved from 720 to 880.

How did search popularity change for insect repellents worldwide in August 2026?

  1. In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.8% to 6.1%.

  2. Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sawyer’s and Ultrathon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sawyer

1 branded search term

  • sawyer filter

Ultrathon

1 branded search term

  • ultrathon repellent

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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