LifeStraw vs Sawyer:Which is more popular by branded search?
In August 2026, LifeStraw had more branded searches than Sawyer among water filters outdoor worldwide. LifeStraw was estimated to have 139K branded searches compared to Sawyer’s 5.4K, and held an 82.3% Share of Search versus Sawyer’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LifeStraw or Sawyer?
Compare the water filters outdoor people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LifeStraw, Sawyer. The figures are in the table below the chart.
View monthly share of search table
| Month | LifeStraw | Grayl | Katadyn | Sawyer | Platypus |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 6.2% | 7.6% | 2.8% | 0.3% |
| Nov 2025 | 83.1% | 7.6% | 6.2% | 2.7% | 0.37% |
| Dec 2025 | 84.2% | 7.3% | 6% | 2.1% | 0.29% |
| Jan 2026 | 83.3% | 7% | 7% | 2.5% | 0.23% |
| Feb 2026 | 82.7% | 7.2% | 7.2% | 2.6% | 0.29% |
| Mar 2026 | 86% | 5.2% | 6.3% | 2.3% | 0.17% |
| Apr 2026 | 82.7% | 7% | 7% | 3.1% | 0.23% |
| May 2026 | 80.3% | 9.9% | 6.6% | 2.9% | 0.26% |
| Jun 2026 | 82% | 7.3% | 7.3% | 3.2% | 0.29% |
| Jul 2026 | 81.2% | 7% | 8.5% | 3.1% | 0.22% |
| Aug 2026 | 82.3% | 7.2% | 7.2% | 3.2% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the LifeStraw and Sawyer comparison changed over the last 12 months?
3 findings
- LifeStraw was ahead of Sawyer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filters outdoor worldwide moved from 83.1% to 82.3%, and its estimated monthly branded searches moved from 108K to 139K.
- Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among water filters outdoor worldwide moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
How did search popularity change for water filters outdoor worldwide in August 2026?
2 changes
In August 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 81.2% to 82.3%.
Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LifeStraw’s and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.