Brita vs Philips:Which is searched more?
In August 2026, Philips had more branded searches than Brita among water filter brands worldwide. Philips was estimated to have 1.1M branded searches compared to Brita’s 567K, and held a 47.5% Share of Search versus Brita’s 24.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brita or Philips?
Compare the water filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Brita. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Brita |
|---|---|---|
| Oct 2025 | 51.6% | 21.3% |
| Nov 2025 | 53.5% | 18.6% |
| Dec 2025 | 58% | 19% |
| Jan 2026 | 48.4% | 22% |
| Feb 2026 | 48.4% | 19.5% |
| Mar 2026 | 46.1% | 21.6% |
| Apr 2026 | 46.3% | 21.7% |
| May 2026 | 44.2% | 22.1% |
| Jun 2026 | 41.6% | 22.2% |
| Jul 2026 | 47.7% | 23% |
| Aug 2026 | 47.5% | 24.5% |
| Sep 2026 | — | — |
How has the Brita and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Brita in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands worldwide moved from 21.3% to 24.5%, and its estimated monthly branded searches moved from 446K to 567K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among water filter brands worldwide moved from 51.6% to 47.5%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for water filter brands worldwide in August 2026?
1 change
In August 2026, Brita overtook Waterdrop to rank 2nd among water filter brands worldwide, at 24.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Brita’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brita
10 branded search terms
- brita
- brita com
- brita denali
- brita elite
- brita pitcher
- brita water filter
- brita water filter pitcher
- brita water pitcher
- water filter brita
- water filter pitcher brita
Philips
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.