LifeStraw vs Philips:Which is more popular by branded search?
In August 2026, Philips had more branded searches than LifeStraw among water filter bottles worldwide. Philips was estimated to have 1.1M branded searches compared to LifeStraw’s 139K, and held a 59.9% Share of Search versus LifeStraw’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LifeStraw or Philips?
Compare the water filter bottles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, LifeStraw. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Brita | LifeStraw | Grayl | LARQ | Water-to-Go |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 26.8% | 6.5% | 0.49% | 0.89% | 0.32% |
| Nov 2025 | 68.6% | 23.9% | 5.8% | 0.53% | 0.79% | 0.35% |
| Dec 2025 | 69.5% | 22.8% | 5.7% | 0.5% | 1.1% | 0.33% |
| Jan 2026 | 62.8% | 28.5% | 6.8% | 0.57% | 0.85% | 0.47% |
| Feb 2026 | 65.6% | 26.4% | 6.2% | 0.55% | 0.81% | 0.36% |
| Mar 2026 | 59.8% | 28.1% | 10.3% | 0.62% | 0.76% | 0.41% |
| Apr 2026 | 61.7% | 28.9% | 7.7% | 0.65% | 0.65% | 0.35% |
| May 2026 | 60% | 30% | 8% | 0.98% | 0.65% | 0.44% |
| Jun 2026 | 59.3% | 31.6% | 7.3% | 0.64% | 0.79% | 0.35% |
| Jul 2026 | 61.9% | 29.8% | 6.8% | 0.58% | 0.58% | 0.39% |
| Aug 2026 | 59.9% | 30.9% | 7.6% | 0.66% | 0.66% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the LifeStraw and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of LifeStraw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LifeStraw’s estimated Share of Search among water filter bottles worldwide moved from 6.5% to 7.6%, and its estimated monthly branded searches moved from 108K to 139K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among water filter bottles worldwide moved from 65% to 59.9%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for water filter bottles worldwide in August 2026?
2 changes
In August 2026, LifeStraw gained estimated Share of Search among water filter bottles worldwide, from 6.8% to 7.6%.
In August 2026, Philips lost estimated Share of Search among water filter bottles worldwide, from 61.9% to 59.9%.
How each brand is measured
Brandwave collects information about searches that people make online using LifeStraw’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LifeStraw
11 branded search terms
- life straw
- life straw home
- lifestraw
- lifestraw com
- lifestraw home
- lifestraw pitcher
- lifestraw water filter
- lifestraw water filter pitcher
- lifestraw water pitcher
- pitcher lifestraw
- water filter pitcher lifestraw
Philips
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Put your own brand in this comparison
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