Brandwave

Light bulb brands:Which brands are most popular in search?

In August 2026, Philips was the most searched among light bulb brands worldwide, with an estimated 1.1M branded searches and 80.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips80.9%
  2. Sylvania9.9%
  3. Osram6.7%
  4. Feit Electric1.6%
  5. WiZ0.6%
  6. GE Lighting0.26%

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Share of SearchLeaderboard

Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among light bulb brands worldwide, by month

Share of Search by month for Philips, Sylvania, Osram. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsSylvaniaOsramFeit ElectricWiZGE Lighting
Oct 202575.7%11.5%9.4%2.3%0.69%0.31%
Nov 202575.2%11.8%9.7%2.4%0.58%0.26%
Dec 202576.7%11.1%9.1%2.2%0.55%0.24%
Jan 202675.8%9.4%11.4%2.3%0.69%0.37%
Feb 202676.3%10.6%10.6%1.7%0.52%0.28%
Mar 202675.6%10.7%10.7%2.1%0.64%0.35%
Apr 202677.2%11.1%9%1.8%0.54%0.3%
May 202677.9%11.6%7.8%1.9%0.57%0.31%
Jun 202678%11.6%7.7%1.9%0.56%0.25%
Jul 202680.4%10.3%6.9%1.7%0.5%0.22%
Aug 202680.9%9.9%6.7%1.6%0.6%0.26%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Philips

    80.9%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.

  2. 2.Sylvania

    9.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Osram

    6.7%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Feit Electric

    1.6%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.WiZ

    0.6%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.GE Lighting

    0.26%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among light bulb brands worldwide?

In August 2026, Philips was the most searched among light bulb brands worldwide, with an estimated 1.1M branded searches and 80.9% estimated Share of Search within this set. Sylvania is in 2nd place, 71 percentage points behind at 9.9% Share of Search.

Global light bulb brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips75.7% → 80.9%80.9%Aug 202675.2%Nov 20251st
Sylvania11.5% → 9.9%11.8%Nov 20259.4%Jan 20262nd
Osram9.4% → 6.7%11.4%Jan 20266.7%Aug 20263rd
Feit Electric2.3% → 1.6%2.4%Nov 20251.6%Aug 20264th
WiZ0.69% → 0.6%0.69%Oct 20250.5%Jul 20265th
GE Lighting0.31% → 0.26%0.37%Jan 20260.22%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among light bulb brands worldwide increased from 75.7% to 80.9%.
  • Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide decreased from 11.5% to 9.9%.
  • Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide decreased from 9.4% to 6.7%.
  • Across the 11 months ending August 2026, Feit Electric’s estimated Share of Search among light bulb brands worldwide decreased from 2.3% to 1.6%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among light bulb brands worldwide peaked at 80.9% in August 2026 and was lowest at 75.2% in November 2025.
  • Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide peaked at 11.8% in November 2025 and was lowest at 9.4% in January 2026.
  • Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide peaked at 11.4% in January 2026 and was lowest at 6.7% in August 2026.
  • Across the 11 months ending August 2026, WiZ and GE Lighting held steady: their estimated Share of Search among light bulb brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for light bulb brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among light bulb brands worldwide, from 80.4% to 80.9%.

  2. Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.

  3. Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.

  4. Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for GE Lighting worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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