Osram vs Sylvania:Which is more popular by branded search?
In August 2026, Sylvania had more branded searches than Osram among light bulb brands worldwide. Sylvania was estimated to have 135K branded searches compared to Osram’s 90.5K, and held a 9.9% Share of Search versus Osram’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Osram or Sylvania?
Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sylvania, Osram. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Sylvania | Osram | Feit Electric | WiZ | GE Lighting |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 11.5% | 9.4% | 2.3% | 0.69% | 0.31% |
| Nov 2025 | 75.2% | 11.8% | 9.7% | 2.4% | 0.58% | 0.26% |
| Dec 2025 | 76.7% | 11.1% | 9.1% | 2.2% | 0.55% | 0.24% |
| Jan 2026 | 75.8% | 9.4% | 11.4% | 2.3% | 0.69% | 0.37% |
| Feb 2026 | 76.3% | 10.6% | 10.6% | 1.7% | 0.52% | 0.28% |
| Mar 2026 | 75.6% | 10.7% | 10.7% | 2.1% | 0.64% | 0.35% |
| Apr 2026 | 77.2% | 11.1% | 9% | 1.8% | 0.54% | 0.3% |
| May 2026 | 77.9% | 11.6% | 7.8% | 1.9% | 0.57% | 0.31% |
| Jun 2026 | 78% | 11.6% | 7.7% | 1.9% | 0.56% | 0.25% |
| Jul 2026 | 80.4% | 10.3% | 6.9% | 1.7% | 0.5% | 0.22% |
| Aug 2026 | 80.9% | 9.9% | 6.7% | 1.6% | 0.6% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Osram and Sylvania comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Osram took it in January 2026, Sylvania took it in April 2026.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide moved from 11.5% to 9.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for light bulb brands worldwide in August 2026?
2 changes
Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.
Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Osram’s and Sylvania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.