Feit Electric vs Osram:Which is more popular by branded search?

Name: Feit Electric vs Osram: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Osram had more branded searches than Feit Electric among light bulb brands worldwide. Osram was estimated to have 90.5K branded searches compared to Feit Electric’s 22.2K, and held a 6.7% Share of Search versus Feit Electric’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among light bulb brands worldwide in August 2026Which is more popular in search, Feit Electric or Osram?

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Which is more popular in search, Feit Electric or Osram?

Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Feit Electric and Osram among light bulb brands worldwide, by month

Month	Philips	Sylvania	Osram	Feit Electric	WiZ	GE Lighting
Oct 2025	75.7%	11.5%	9.4%	2.3%	0.69%	0.31%
Nov 2025	75.2%	11.8%	9.7%	2.4%	0.58%	0.26%
Dec 2025	76.7%	11.1%	9.1%	2.2%	0.55%	0.24%
Jan 2026	75.8%	9.4%	11.4%	2.3%	0.69%	0.37%
Feb 2026	76.3%	10.6%	10.6%	1.7%	0.52%	0.28%
Mar 2026	75.6%	10.7%	10.7%	2.1%	0.64%	0.35%
Apr 2026	77.2%	11.1%	9%	1.8%	0.54%	0.3%
May 2026	77.9%	11.6%	7.8%	1.9%	0.57%	0.31%
Jun 2026	78%	11.6%	7.7%	1.9%	0.56%	0.25%
Jul 2026	80.4%	10.3%	6.9%	1.7%	0.5%	0.22%
Aug 2026	80.9%	9.9%	6.7%	1.6%	0.6%	0.26%
Sep 2026	—	—	—	—	—	—

How has the Feit Electric and Osram comparison changed over the last 12 months?

3 findings

Osram was ahead of Feit Electric in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Feit Electric’s estimated Share of Search among light bulb brands worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for light bulb brands worldwide in August 2026?

2 changes

Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.
Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Feit Electric’s and Osram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.