Brandwave

How popular isWiZ in search?

In September 2026, there were an estimated 13.5K branded searches for WiZ worldwide which is down 11.8% over the last 12 months. WiZ holds 4.3% estimated Share of Search among light bulb brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sylvania46.3%
  2. Osram35.2%
  3. Feit Electric8.7%
  4. WiZ4.3%
  5. Philips3.2%
  6. GE Lighting2.4%
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Which light bulb brands compete with WiZ?

WiZ against light bulb brands worldwide, by month

Share of Search by month for Sylvania, Osram, Feit Electric, WiZ, Philips, GE Lighting. The figures are in the table below the chart.

View monthly share of search table
MonthSylvaniaOsramFeit ElectricWiZPhilipsGE Lighting
Oct 202546.3%35.3%8.6%4%3.2%2.6%
Nov 202546.9%35.9%8.8%3.6%2.6%2.2%
Dec 202546.7%36.2%8.9%3.4%2.7%2.2%
Jan 202638.3%43%8.6%4%3.2%2.9%
Feb 202643.7%40.8%6.7%3.3%3%2.5%
Mar 202643.2%39.6%8%3.7%2.9%2.7%
Apr 202647.6%36.1%7.3%3.3%3.2%2.4%
May 202650.4%31.8%7.8%3.9%3.5%2.6%
Jun 202650.8%32.1%7.9%3.9%2.9%2.4%
Jul 202650.5%31.9%7.8%3.9%3.5%2.4%
Aug 202650.2%31.4%7.7%4.7%3.4%2.6%
Sep 202646.3%35.2%8.7%4.3%3.2%2.4%

  1. 1.Sylvania

    46.3%

    Held 1st. 145K estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Osram

    35.2%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +3.8 points.

  3. 3.Feit Electric

    8.7%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.WiZ

    4.3%

    Held 4th. 13.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Philips

    3.2%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.GE Lighting

    2.4%

    Held 6th. 7.4K estimated branded searches, -0.67% vs prior month. Share -0.2 points.

Compare search popularity between WiZ and its closest rivals

Every comparison with WiZ

How has branded search demand for WiZ changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WiZ worldwide fell from 15.3K to 13.5K.
  • Across the 12 months ending September 2026, WiZ’s estimated Share of Search among light bulb brands worldwide peaked at 4.7% in August 2026 and was lowest at 3.3% in February 2026.

How did search popularity change for light bulb brands worldwide in September 2026?

  1. In September 2026, Osram gained estimated Share of Search among light bulb brands worldwide, from 31.4% to 35.2%.

  2. In September 2026, Feit Electric gained estimated Share of Search among light bulb brands worldwide, from 7.7% to 8.7%.

  3. In September 2026, Sylvania lost estimated Share of Search among light bulb brands worldwide, from 50.2% to 46.3%.

  4. Estimated monthly branded searches for GE Lighting worldwide fell 26.8% over 12 measured months, from 10.1K to 7.4K in September 2026.

  5. Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.

Where does WiZ compete?

WiZ is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
LED strip brands3rd of 30.12%Show ranking
Smart bulb brands3rd of 42.4%Show ranking
Light bulb brands4th of 64.3%Shown above

How is WiZ measured?

Brandwave collects information about searches that people make online using WiZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • wiz light
  • wiz light bulbs
  • wizlighting

Do you work for WiZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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