Brandwave

How popular isWiZ in search?

In September 2026, there were an estimated 13.5K branded searches for WiZ worldwide which is down 11.8% over the last 12 months. WiZ holds 0.12% estimated Share of Search among LED strip brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Govee94.2%
  2. Philips Hue5.7%
  3. WiZ0.12%
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Which LED strip brands compete with WiZ?

WiZ against LED strip brands worldwide, by month

Share of Search by month for Govee, Philips Hue, WiZ. The figures are in the table below the chart.

View monthly share of search table
MonthGoveePhilips HueWiZ
Oct 202591.6%8.2%0.15%
Nov 202588%11.8%0.14%
Dec 202591.6%8.2%0.15%
Jan 202693%6.8%0.12%
Feb 202694.2%5.7%0.1%
Mar 202695.2%4.7%0.1%
Apr 202696.1%3.9%0.08%
May 202696.1%3.9%0.08%
Jun 202695.2%4.7%0.1%
Jul 202694.2%5.7%0.12%
Aug 202695.2%4.7%0.13%
Sep 202694.2%5.7%0.12%

  1. 1.Govee

    94.2%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Philips Hue

    5.7%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1 points.

  3. 3.WiZ

    0.12%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between WiZ and its closest rivals

Every comparison with WiZ

How has branded search demand for WiZ changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WiZ worldwide fell from 15.3K to 13.5K.
  • Across the 12 months ending September 2026, WiZ’s estimated Share of Search among LED strip brands worldwide held steady, from 0.15% to 0.12%.

How did search popularity change for LED strip brands worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among LED strip brands worldwide, from 4.7% to 5.7%.

  2. In September 2026, Govee lost estimated Share of Search among LED strip brands worldwide, from 95.2% to 94.2%.

  3. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does WiZ compete?

WiZ is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
LED strip brands3rd of 30.12%Shown above
Smart bulb brands3rd of 42.4%Show ranking
Light bulb brands4th of 64.3%Show ranking

How is WiZ measured?

Brandwave collects information about searches that people make online using WiZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • wiz light
  • wiz light bulbs
  • wizlighting

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How the Brand Demand Index is measured

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