GE Lighting vs WiZ:Which is searched more?
In September 2026, WiZ had more branded searches than GE Lighting among light bulb brands worldwide. WiZ was estimated to have 13.5K branded searches compared to GE Lighting’s 7.4K, and held a 4.3% Share of Search versus GE Lighting’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GE Lighting or WiZ?
Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WiZ, GE Lighting. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvania | Osram | Feit Electric | WiZ | Philips | GE Lighting |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 35.3% | 8.6% | 4% | 3.2% | 2.6% |
| Nov 2025 | 46.9% | 35.9% | 8.8% | 3.6% | 2.6% | 2.2% |
| Dec 2025 | 46.7% | 36.2% | 8.9% | 3.4% | 2.7% | 2.2% |
| Jan 2026 | 38.3% | 43% | 8.6% | 4% | 3.2% | 2.9% |
| Feb 2026 | 43.7% | 40.8% | 6.7% | 3.3% | 3% | 2.5% |
| Mar 2026 | 43.2% | 39.6% | 8% | 3.7% | 2.9% | 2.7% |
| Apr 2026 | 47.6% | 36.1% | 7.3% | 3.3% | 3.2% | 2.4% |
| May 2026 | 50.4% | 31.8% | 7.8% | 3.9% | 3.5% | 2.6% |
| Jun 2026 | 50.8% | 32.1% | 7.9% | 3.9% | 2.9% | 2.4% |
| Jul 2026 | 50.5% | 31.9% | 7.8% | 3.9% | 3.5% | 2.4% |
| Aug 2026 | 50.2% | 31.4% | 7.7% | 4.7% | 3.4% | 2.6% |
| Sep 2026 | 46.3% | 35.2% | 8.7% | 4.3% | 3.2% | 2.4% |
How has the GE Lighting and WiZ comparison changed over the last 12 months?
3 findings
- WiZ was ahead of GE Lighting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GE Lighting’s estimated Share of Search among light bulb brands worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 10.1K to 7.4K.
- Across the 12 months ending September 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 4% to 4.3%, and its estimated monthly branded searches moved from 15.3K to 13.5K.
How did search popularity change for light bulb brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for GE Lighting worldwide fell 26.8% over 12 measured months, from 10.1K to 7.4K in September 2026.
Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.
Other head-to-heads among light bulb brands
How each brand is measured
Brandwave collects information about searches that people make online using GE Lighting’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE Lighting
3 branded search terms
- ge light bulbs
- ge lighting
- gelighting
WiZ
3 branded search terms
- wiz light
- wiz light bulbs
- wizlighting
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