LIFX vs WiZ:Which is more popular?
In September 2026, LIFX had more branded searches than WiZ among smart lighting brands worldwide. LIFX had about 22,000 branded searches, while WiZ had 8,100. LIFX made up 0.33% of all smart lighting brand searches we track, and WiZ accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, WiZ appeared in four of the five answers and LIFX in two. WiZ was mentioned before LIFX in three out of five answers.
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WiZ was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LIFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WiZ was listed before LIFX in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips Hue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WiZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nanoleaf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LIFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wyze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lighting brands
5 answers
Asked ChatGPT
“Which smart lighting brand should I buy?”
Asked ChatGPT
“What are the best smart lighting brands?”
Asked ChatGPT
“What's the best smart lighting brand for a whole house?”
Searched Google, AI Overview
“smart lights for home”
Searched Google, AI Overview
“smart home lighting”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is LIFX or WiZ more popular in search?
This chart shows how often people search Google for LIFX and WiZ by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from English-language searches worldwide.
Share of searches by month for LIFX, WiZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Nanoleaf | LIFX | WiZ | Wyze |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 8.1% | 1.5% | 0.41% | 0.15% | 0.01% |
| Nov 2025 | 86.1% | 11.6% | 1.8% | 0.46% | 0.14% | 0.01% |
| Dec 2025 | 89.6% | 8% | 1.8% | 0.41% | 0.14% | 0.01% |
| Jan 2026 | 91.5% | 6.7% | 1.2% | 0.4% | 0.12% | <0.01% |
| Feb 2026 | 92.9% | 5.6% | 1% | 0.33% | 0.1% | <0.01% |
| Mar 2026 | 94% | 4.6% | 1% | 0.28% | 0.1% | <0.01% |
| Apr 2026 | 94.9% | 3.8% | 0.87% | 0.28% | 0.08% | <0.01% |
| May 2026 | 94.9% | 3.8% | 0.87% | 0.28% | 0.08% | <0.01% |
| Jun 2026 | 93.9% | 4.6% | 1.1% | 0.29% | 0.1% | 0.01% |
| Jul 2026 | 92.7% | 5.6% | 1.3% | 0.35% | 0.12% | 0.01% |
| Aug 2026 | 93.8% | 4.6% | 1.1% | 0.34% | 0.12% | 0.01% |
| Sep 2026 | 92.7% | 5.6% | 1.3% | 0.33% | 0.12% | 0.01% |
How has the LIFX and WiZ comparison changed over the last 12 months?
3 findings
- LIFX was ahead of WiZ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 27.6K to 22K.
- Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for smart lighting brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using LIFX’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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