Philips vs WiZ:Which is searched more?
In September 2026, WiZ had more branded searches than Philips among light bulb brands worldwide. WiZ was estimated to have 13.5K branded searches compared to Philips’ 9.9K, and held a 4.3% Share of Search versus Philips’ 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or WiZ?
Compare the light bulb brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WiZ, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvania | Osram | Feit Electric | WiZ | Philips | GE Lighting |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 35.3% | 8.6% | 4% | 3.2% | 2.6% |
| Nov 2025 | 46.9% | 35.9% | 8.8% | 3.6% | 2.6% | 2.2% |
| Dec 2025 | 46.7% | 36.2% | 8.9% | 3.4% | 2.7% | 2.2% |
| Jan 2026 | 38.3% | 43% | 8.6% | 4% | 3.2% | 2.9% |
| Feb 2026 | 43.7% | 40.8% | 6.7% | 3.3% | 3% | 2.5% |
| Mar 2026 | 43.2% | 39.6% | 8% | 3.7% | 2.9% | 2.7% |
| Apr 2026 | 47.6% | 36.1% | 7.3% | 3.3% | 3.2% | 2.4% |
| May 2026 | 50.4% | 31.8% | 7.8% | 3.9% | 3.5% | 2.6% |
| Jun 2026 | 50.8% | 32.1% | 7.9% | 3.9% | 2.9% | 2.4% |
| Jul 2026 | 50.5% | 31.9% | 7.8% | 3.9% | 3.5% | 2.4% |
| Aug 2026 | 50.2% | 31.4% | 7.7% | 4.7% | 3.4% | 2.6% |
| Sep 2026 | 46.3% | 35.2% | 8.7% | 4.3% | 3.2% | 2.4% |
How has the Philips and WiZ comparison changed over the last 12 months?
3 findings
- WiZ was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among light bulb brands worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, WiZ’s estimated Share of Search among light bulb brands worldwide moved from 4% to 4.3%, and its estimated monthly branded searches moved from 15.3K to 13.5K.
How did search popularity change for light bulb brands worldwide in September 2026?
2 changes
Other head-to-heads among light bulb brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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