Brandwave

Led Strip brands:Which are searched most?

In September 2026, IKEA was the most searched among led Strip brands worldwide, with an estimated 55.6M branded searches and 85.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA85.5%
  2. Govee9.4%
  3. Smart2.8%
  4. Philips1.5%
  5. Philips Hue0.57%
  6. WiZ0.27%

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Share of SearchLeaderboard

Compare the LED strip brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among led Strip brands worldwide, by month

Share of Search by month for IKEA, Govee, Smart. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAGoveeSmartPhilipsPhilips HueWiZ
Oct 202585.1%9.4%2.8%1.6%0.84%0.27%
Nov 202584.5%9.3%2.8%1.8%1.3%0.32%
Dec 202584.8%9.3%2.8%2%0.84%0.27%
Jan 202683.3%11.2%2.7%1.6%0.82%0.32%
Feb 202682.8%11.1%3.3%1.7%0.67%0.38%
Mar 202680.8%13.3%3.2%1.6%0.65%0.45%
Apr 202681%13.3%3.3%1.6%0.54%0.31%
May 202681%13.3%3.3%1.5%0.54%0.31%
Jun 202683%11.2%3.3%1.6%0.55%0.31%
Jul 202685.1%9.4%2.8%1.9%0.56%0.32%
Aug 202685.4%9.4%2.8%1.6%0.46%0.27%
Sep 202685.5%9.4%2.8%1.5%0.57%0.27%

This month’s ranking, September 2026

  1. 1.IKEA

    85.5%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Govee

    9.4%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Smart

    2.8%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Philips

    1.5%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -0.1 points.

  5. 5.Philips Hue

    0.57%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.WiZ

    0.27%

    Held 6th. 173K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among led Strip brands worldwide?

In September 2026, IKEA was the most searched among led Strip brands worldwide, with an estimated 55.6M branded searches and 85.5% estimated Share of Search within this set. Govee is in 2nd place, 76.1 percentage points behind at 9.4% Share of Search.

Global led Strip brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA85.1% → 85.5%85.5%Sep 202680.8%Mar 20261st
Govee9.4%13.3%May 20269.3%Nov 20252nd
Smart2.8%3.3%Jun 20262.7%Jan 20263rd
Philips1.6% → 1.5%2%Dec 20251.5%Sep 20264th
Philips Hue0.84% → 0.57%1.3%Nov 20250.46%Aug 20265th
WiZ0.27%0.45%Mar 20260.27%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, IKEA’s estimated Share of Search among led Strip brands worldwide peaked at 85.5% in September 2026 and was lowest at 80.8% in March 2026.
  • Across the 12 months ending September 2026, Govee’s estimated Share of Search among led Strip brands worldwide peaked at 13.3% in May 2026 and was lowest at 9.3% in November 2025.
  • Across the 12 months ending September 2026, IKEA, Govee, Smart, Philips, Philips Hue and WiZ held steady: their estimated Share of Search among led Strip brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for led Strip brands worldwide in September 2026?

  1. IKEA’s estimated Share of Search among led Strip brands worldwide has gained ground for 3 months in a row, from 83% to 85.5% in September 2026.

  2. Estimated monthly branded searches for Philips Hue worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

How the Brand Demand Index is measured

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