Brandwave

How popular isOsram in search?

In August 2026, there were an estimated 90.5K branded searches for Osram worldwide which is down 33% over the last 11 months. Osram holds 6.7% estimated Share of Search among light bulb brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips80.9%
  2. Sylvania9.9%
  3. Osram6.7%
  4. Feit Electric1.6%
  5. WiZ0.6%
  6. GE Lighting0.26%
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Which light bulb brands compete with Osram?

Osram against light bulb brands worldwide, by month

Share of Search by month for Philips, Sylvania, Osram. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsSylvaniaOsramFeit ElectricWiZGE Lighting
Oct 202575.7%11.5%9.4%2.3%0.69%0.31%
Nov 202575.2%11.8%9.7%2.4%0.58%0.26%
Dec 202576.7%11.1%9.1%2.2%0.55%0.24%
Jan 202675.8%9.4%11.4%2.3%0.69%0.37%
Feb 202676.3%10.6%10.6%1.7%0.52%0.28%
Mar 202675.6%10.7%10.7%2.1%0.64%0.35%
Apr 202677.2%11.1%9%1.8%0.54%0.3%
May 202677.9%11.6%7.8%1.9%0.57%0.31%
Jun 202678%11.6%7.7%1.9%0.56%0.25%
Jul 202680.4%10.3%6.9%1.7%0.5%0.22%
Aug 202680.9%9.9%6.7%1.6%0.6%0.26%
Sep 2026——————

  1. 1.Philips

    80.9%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.

  2. 2.Sylvania

    9.9%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Osram

    6.7%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Feit Electric

    1.6%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.WiZ

    0.6%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.GE Lighting

    0.26%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between Osram and its closest rivals

How has branded search demand for Osram changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Osram worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide decreased from 9.4% to 6.7%.
  • Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide peaked at 11.4% in January 2026 and was lowest at 6.7% in August 2026.

How did search popularity change for light bulb brands worldwide in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among light bulb brands worldwide, from 80.4% to 80.9%.

  2. Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.

  3. Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.

  4. Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for GE Lighting worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Osram measured?

Brandwave collects information about searches that people make online using Osram’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • osram

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How the Brand Demand Index is measured

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