How popular isSylvania in search?
In August 2026, there were an estimated 135K branded searches for Sylvania worldwide which is down 18.2% over the last 11 months. Sylvania holds 9.9% estimated Share of Search among light bulb brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips80.9%
- Sylvania9.9%
Osram6.7%- Feit Electric1.6%
WiZ0.6%
- GE Lighting0.26%
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Which light bulb brands compete with Sylvania?
Share of Search by month for Philips, Sylvania, Osram. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Sylvania | Osram | Feit Electric | WiZ | GE Lighting |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 11.5% | 9.4% | 2.3% | 0.69% | 0.31% |
| Nov 2025 | 75.2% | 11.8% | 9.7% | 2.4% | 0.58% | 0.26% |
| Dec 2025 | 76.7% | 11.1% | 9.1% | 2.2% | 0.55% | 0.24% |
| Jan 2026 | 75.8% | 9.4% | 11.4% | 2.3% | 0.69% | 0.37% |
| Feb 2026 | 76.3% | 10.6% | 10.6% | 1.7% | 0.52% | 0.28% |
| Mar 2026 | 75.6% | 10.7% | 10.7% | 2.1% | 0.64% | 0.35% |
| Apr 2026 | 77.2% | 11.1% | 9% | 1.8% | 0.54% | 0.3% |
| May 2026 | 77.9% | 11.6% | 7.8% | 1.9% | 0.57% | 0.31% |
| Jun 2026 | 78% | 11.6% | 7.7% | 1.9% | 0.56% | 0.25% |
| Jul 2026 | 80.4% | 10.3% | 6.9% | 1.7% | 0.5% | 0.22% |
| Aug 2026 | 80.9% | 9.9% | 6.7% | 1.6% | 0.6% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 1.1M | +4.3% | +0.5 points | |
| 2, held 2nd | 9.9% | 135K | 0% | -0.4 points | |
| 3, held 3rd | 6.7% | 90.5K | 0% | -0.2 points | |
| 4, held 4th | 1.6% | 22.2K | 0% | -0.1 points | |
| 5, held 5th | 0.6% | 8.1K | +22.7% | +0.1 points | |
| 6, held 6th | 0.26% | 3.6K | +24.1% | 0 points |
1.
80.9%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.
2.Sylvania
9.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Osram6.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
0.6%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.26%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
Compare search popularity between Sylvania and its closest rivals
How has branded search demand for Sylvania changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sylvania worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide decreased from 11.5% to 9.9%.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide peaked at 11.8% in November 2025 and was lowest at 9.4% in January 2026.
How did search popularity change for light bulb brands worldwide in August 2026?
6 changes
In August 2026, Philips gained estimated Share of Search among light bulb brands worldwide, from 80.4% to 80.9%.
Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.
Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.
Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for GE Lighting worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Sylvania measured?
Brandwave collects information about searches that people make online using Sylvania’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sylvania
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Is Sylvania your brand?
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