Philips vs PUR:Which is more popular?
In September 2026, Philips had more branded searches than PUR among water filter brands worldwide. Philips had about 9,900 branded searches, while PUR had 720. Philips made up 2.4% of all water filter brand searches we track, and PUR accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about water filter brands, PUR appeared in two of the five answers and Philips in none.
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Top water filter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PUR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Aquasana3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- APEC Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waterdrop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PUR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BWT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puretec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water filter brands
5 answers
Asked ChatGPT
“Which water filter brand should I buy?”
Asked ChatGPT
“What are the best water filter brands?”
Asked ChatGPT
“What's the best water filter brand for clean drinking water?”
Searched Google, AI Overview
“water filters for home”
Searched Google, AI Overview
“pitcher water filter”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Philips or PUR more popular in search?
This chart shows how often people search Google for Philips and PUR by name. Each line represents a brand's share of searches for all eight water filter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philips, PUR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brita | BWT | Waterdrop | Aquasana | Puretec | APEC Water Systems | Philips | PUR |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 26.2% | 9.9% | 7.9% | 3.7% | 2.4% | 1.9% | 0.21% |
| Nov 2025 | 47.6% | 26% | 9.8% | 7.8% | 3.9% | 2.3% | 2.3% | 0.17% |
| Dec 2025 | 50.4% | 22.7% | 10.5% | 8.3% | 3.4% | 2.5% | 2% | 0.18% |
| Jan 2026 | 45.7% | 25% | 11.5% | 9.2% | 3.8% | 2.3% | 2.3% | 0.16% |
| Feb 2026 | 45.4% | 24.9% | 11.4% | 9.1% | 4.1% | 2.7% | 2.2% | 0.16% |
| Mar 2026 | 47.8% | 26.2% | 9.9% | 7.9% | 3.9% | 2.4% | 1.9% | 0.17% |
| Apr 2026 | 50.2% | 22.6% | 10.4% | 8.3% | 3.8% | 2.5% | 2% | 0.18% |
| May 2026 | 45.1% | 30.3% | 9.3% | 7.4% | 3.7% | 2.2% | 1.8% | 0.16% |
| Jun 2026 | 48.6% | 26.6% | 10.1% | 6.6% | 3.6% | 2.4% | 2% | 0.17% |
| Jul 2026 | 51% | 23% | 10.5% | 6.9% | 3.9% | 2.5% | 2.1% | 0.22% |
| Aug 2026 | 54.9% | 20.2% | 9.3% | 7.4% | 3.6% | 2.2% | 2.2% | 0.22% |
| Sep 2026 | 48.4% | 26.5% | 10% | 6.5% | 3.6% | 2.4% | 2.4% | 0.17% |
How has the Philips and PUR comparison changed over the last 12 months?
3 findings
- Philips was ahead of PUR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among water filter brands worldwide moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, PUR’s share of searches among water filter brands worldwide moved from 0.21% to 0.17%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for water filter brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Philips’ and PUR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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