GE HealthCare vs Philips:Which is more popular by branded search?
In August 2026, Philips had more branded searches than GE HealthCare among medical imaging software worldwide. Philips was estimated to have 1.1M branded searches compared to GE HealthCare’s 110K, and held a 53.7% Share of Search versus GE HealthCare’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GE HealthCare or Philips?
Compare the software used to view medical images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, GE HealthCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Fujifilm | GE HealthCare | Sectra | Agfa HealthCare |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 40% | 6.6% | 0.72% | 0.21% |
| Nov 2025 | 57.3% | 36.9% | 4.9% | 0.66% | 0.16% |
| Dec 2025 | 55.1% | 39.9% | 4.4% | 0.48% | 0.12% |
| Jan 2026 | 48.7% | 44.6% | 6% | 0.54% | 0.16% |
| Feb 2026 | 54.9% | 37.9% | 6.2% | 0.83% | 0.2% |
| Mar 2026 | 49.5% | 42.6% | 7% | 0.77% | 0.19% |
| Apr 2026 | 49% | 43% | 7% | 0.77% | 0.19% |
| May 2026 | 48.9% | 44.3% | 5.9% | 0.65% | 0.19% |
| Jun 2026 | 53.2% | 39.3% | 6.4% | 0.86% | 0.21% |
| Jul 2026 | 52.7% | 41.1% | 5.5% | 0.6% | 0.18% |
| Aug 2026 | 53.7% | 40.1% | 5.4% | 0.59% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the GE HealthCare and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of GE HealthCare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GE HealthCare’s estimated Share of Search among medical imaging software worldwide moved from 6.6% to 5.4%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among medical imaging software worldwide moved from 52.5% to 53.7%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for medical imaging software worldwide in August 2026?
2 changes
In August 2026, Philips gained estimated Share of Search among medical imaging software worldwide, from 52.7% to 53.7%.
Estimated monthly branded searches for GE HealthCare worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GE HealthCare’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE HealthCare
1 branded search term
- ge healthcare
Philips
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.