How popular isPhilips in search?
In August 2026, there were an estimated 1.1M branded searches for Philips worldwide which held steady over the last 11 months. Philips holds 53.7% estimated Share of Search among medical imaging software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips53.7%
Fujifilm40.1%- GE HealthCare5.4%
- Sectra0.59%
- Agfa HealthCare0.18%
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Which medical imaging software compete with Philips?
Share of Search by month for Philips, Fujifilm, GE HealthCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Fujifilm | GE HealthCare | Sectra | Agfa HealthCare |
|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 40% | 6.6% | 0.72% | 0.21% |
| Nov 2025 | 57.3% | 36.9% | 4.9% | 0.66% | 0.16% |
| Dec 2025 | 55.1% | 39.9% | 4.4% | 0.48% | 0.12% |
| Jan 2026 | 48.7% | 44.6% | 6% | 0.54% | 0.16% |
| Feb 2026 | 54.9% | 37.9% | 6.2% | 0.83% | 0.2% |
| Mar 2026 | 49.5% | 42.6% | 7% | 0.77% | 0.19% |
| Apr 2026 | 49% | 43% | 7% | 0.77% | 0.19% |
| May 2026 | 48.9% | 44.3% | 5.9% | 0.65% | 0.19% |
| Jun 2026 | 53.2% | 39.3% | 6.4% | 0.86% | 0.21% |
| Jul 2026 | 52.7% | 41.1% | 5.5% | 0.6% | 0.18% |
| Aug 2026 | 53.7% | 40.1% | 5.4% | 0.59% | 0.18% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.7% | 1.1M | +4.3% | +1.1 points | |
| 2, held 2nd | 40.1% | 823K | 0% | -0.9 points | |
| 3, held 3rd | 5.4% | 110K | 0% | -0.1 points | |
| 4, held 4th | 0.59% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.18% | 3.6K | 0% | 0 points |
1.
Philips
53.7%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +1.1 points.
2.
Fujifilm40.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.4%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Sectra
0.59%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.18%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Philips and its closest rivals
How has branded search demand for Philips changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among medical imaging software worldwide increased from 52.5% to 53.7%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among medical imaging software worldwide peaked at 57.3% in November 2025 and was lowest at 48.7% in January 2026.
How did search popularity change for medical imaging software worldwide in August 2026?
5 changes
In August 2026, Philips gained estimated Share of Search among medical imaging software worldwide, from 52.7% to 53.7%.

In August 2026, Fujifilm lost estimated Share of Search among medical imaging software worldwide, from 41.1% to 40.1%.
Estimated monthly branded searches for GE HealthCare worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Sectra worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for Agfa HealthCare worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Where does Philips compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Desk lamp brands | 3rd of 6 | 8.2% | Show ranking |
| Pressure cooker brands | 2nd of 5 | 27.4% | Show ranking |
| Electric kettle brands | 1st of 5 | 31.2% | Show ranking |
| Air fryer brands | 2nd of 5 | 34.5% | Show ranking |
| Soda maker brands | 2nd of 5 | 34.9% | Show ranking |
| Toaster brands | 1st of 5 | 40.5% | Show ranking |
| Toothbrush head brands | 1st of 5 | 41.1% | Show ranking |
| Slow cooker brands | 1st of 5 | 44.1% | Show ranking |
| Water filter brands | 1st of 5 | 47.5% | Show ranking |
| Water flosser brands | 1st of 5 | 49.2% | Show ranking |
| Garment steamers | 1st of 6 | 51.1% | Show ranking |
| Radiology software | 1st of 5 | 53.1% | Show ranking |
| Medical imaging software | 1st of 5 | 53.7% | Shown above |
| Irons | 1st of 6 | 54.9% | Show ranking |
| Juicer brands | 1st of 5 | 55.5% | Show ranking |
| Water filter bottles | 1st of 6 | 59.9% | Show ranking |
| Rice cooker brands | 1st of 5 | 68.3% | Show ranking |
| Electric shaver brands | 1st of 5 | 72.6% | Show ranking |
| Beard trimmer brands | 1st of 5 | 72.7% | Show ranking |
| Hair clipper brands | 1st of 5 | 73.2% | Show ranking |
| Epilator brands | 1st of 5 | 78.6% | Show ranking |
| Ironing boards | 1st of 6 | 79.2% | Show ranking |
How is Philips measured?
Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips com
- philips oneblade
- philips shaver
- shaver philips
Who owns Philips?
Philips is owned by Philips. Brandwave also tracks
Philips Sonicare and
Philips Avent, owned by the same company, worldwide.
Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Philips your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.