Brandwave

Electric shaver brands:Which brands are most popular in search?

In August 2026, Philips was the most searched among electric shaver brands worldwide, with an estimated 1.1M branded searches and 72.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips72.6%
  2. Braun13.3%
  3. Wahl8.3%
  4. Skull Shaver4.9%
  5. Remington0.83%

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Share of SearchLeaderboard

Compare brands that offer electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electric shaver brands worldwide, by month

Share of Search by month for Philips, Braun, Wahl, Skull Shaver. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBraunWahlSkull ShaverRemington
Oct 202572.4%12.4%9.3%5.1%0.84%
Nov 202568.7%16.3%8.2%6.1%0.7%
Dec 202569.9%15.3%8.4%5.7%0.77%
Jan 202670.5%13.2%9.6%5.9%0.82%
Feb 202671.4%12.2%9.9%5.7%0.75%
Mar 202670.9%12.9%9.6%5.8%0.8%
Apr 202671.1%13.1%9.1%5.9%0.82%
May 202669.5%13.2%9.5%7.1%0.82%
Jun 202669.3%14.7%9.5%5.7%0.82%
Jul 202672.2%13.7%8.2%5.2%0.74%
Aug 202672.6%13.3%8.3%4.9%0.83%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Philips

    72.6%

    held 1st · 1.1M estimated branded searches · +4.3% vs prior month · +0.5 points

  2. 2.Braun

    13.3%

    held 2nd · 201K estimated branded searches · +0.76% vs prior month · -0.4 points

  3. 3.Wahl

    8.3%

    held 3rd · 126K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.Skull Shaver

    4.9%

    held 4th · 75K estimated branded searches · -1.8% vs prior month · -0.3 points

  5. 5.Remington

    0.83%

    held 5th · 12.6K estimated branded searches · +17.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among electric shaver brands worldwide?

In August 2026, Philips was the most searched among electric shaver brands worldwide, with an estimated 1.1M branded searches and 72.6% estimated Share of Search within this set. Braun is in 2nd place, 59.3 percentage points behind at 13.3% Share of Search.

Global electric shaver brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Philips72.4% → 72.6%72.6%Aug 202668.7%Nov 20251st
Braun12.4% → 13.3%16.3%Nov 202512.2%Feb 20262nd
Wahl9.3% → 8.3%9.9%Feb 20268.2%Nov 20253rd
Skull Shaver5.1% → 4.9%7.1%May 20264.9%Aug 20264th
Remington0.84% → 0.83%0.84%Oct 20250.7%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide increased from 12.4% to 13.3%.
  • Across the 11 months ending August 2026, Wahl’s estimated Share of Search among electric shaver brands worldwide decreased from 9.3% to 8.3%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric shaver brands worldwide peaked at 72.6% in August 2026 and was lowest at 68.7% in November 2025.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide peaked at 16.3% in November 2025 and was lowest at 12.2% in February 2026.
  • Across the 11 months ending August 2026, Wahl’s estimated Share of Search among electric shaver brands worldwide peaked at 9.9% in February 2026 and was lowest at 8.2% in November 2025.
  • Across the 11 months ending August 2026, Skull Shaver’s estimated Share of Search among electric shaver brands worldwide peaked at 7.1% in May 2026 and was lowest at 4.9% in August 2026.
  • Across the 11 months ending August 2026, Philips, Skull Shaver and Remington held steady: their estimated Share of Search among electric shaver brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for electric shaver brands worldwide in August 2026?

  1. Skull Shaver’s estimated Share of Search among electric shaver brands worldwide has lost ground for 3 months in a row, from 7.1% to 4.9% in August 2026.

How the Brand Demand Index is measured

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