How popular isBraun in search?

In August 2026, there were an estimated 201K branded searches for Braun worldwide which is up 8.7% over the last 11 months. Braun holds 13.3% estimated Share of Search among electric shaver brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which electric shaver brands compete with Braun?

Braun against electric shaver brands worldwide, by month

Month	Philips	Braun	Wahl	Skull Shaver	Remington
Oct 2025	72.4%	12.4%	9.3%	5.1%	0.84%
Nov 2025	68.7%	16.3%	8.2%	6.1%	0.7%
Dec 2025	69.9%	15.3%	8.4%	5.7%	0.77%
Jan 2026	70.5%	13.2%	9.6%	5.9%	0.82%
Feb 2026	71.4%	12.2%	9.9%	5.7%	0.75%
Mar 2026	70.9%	12.9%	9.6%	5.8%	0.8%
Apr 2026	71.1%	13.1%	9.1%	5.9%	0.82%
May 2026	69.5%	13.2%	9.5%	7.1%	0.82%
Jun 2026	69.3%	14.7%	9.5%	5.7%	0.82%
Jul 2026	72.2%	13.7%	8.2%	5.2%	0.74%
Aug 2026	72.6%	13.3%	8.3%	4.9%	0.83%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Philips	72.6%	1.1M	+4.3%	+0.5 points
2, held 2nd	Braun Procter & Gamble	13.3%	201K	+0.76%	-0.4 points
3, held 3rd	Wahl	8.3%	126K	+5%	+0.1 points
4, held 4th	Skull Shaver	4.9%	75K	-1.8%	-0.3 points
5, held 5th	Remington	0.83%	12.6K	+17.3%	+0.1 points

1.Philips
72.6%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share +0.5 points.
2.Braun
13.3%
Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -0.4 points.
3.Wahl
8.3%
Held 3rd. 126K estimated branded searches, +5% vs prior month. Share +0.1 points.
4.Skull Shaver
4.9%
Held 4th. 75K estimated branded searches, -1.8% vs prior month. Share -0.3 points.
5.Remington
0.83%
Held 5th. 12.6K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

Compare search popularity between Braun and its closest rivals

How has branded search demand for Braun changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Braun worldwide rose from 185K to 201K.
Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide increased from 12.4% to 13.3%.
Across the 11 months ending August 2026, Braun’s estimated Share of Search among electric shaver brands worldwide peaked at 16.3% in November 2025 and was lowest at 12.2% in February 2026.

How did search popularity change for electric shaver brands worldwide in August 2026?

1 change

Skull Shaver’s estimated Share of Search among electric shaver brands worldwide has lost ground for 3 months in a row, from 7.1% to 4.9% in August 2026.

Where does Braun compete?

Braun is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Electric shaver brands	2nd of 5	13.3%	Shown above
Beard trimmer brands	2nd of 5	13.3%	Show ranking
Hair clipper brands	2nd of 5	13.4%	Show ranking
Epilator brands	2nd of 5	14.4%	Show ranking
Baby thermometers	2nd of 6	24.7%	Show ranking

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms