Braun vs SmoothSkin:Which is more popular?
In September 2026, Braun had more branded searches than SmoothSkin among hair removal brands worldwide. Braun had about 129,000 branded searches, while SmoothSkin had 12,100. Braun made up 14.9% of all hair removal brand searches we track, and SmoothSkin accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Braun appeared in three of the five answers and SmoothSkin in none.
Who do people search for more?
Braun, about 11 searches for every 1 for SmoothSkin
Who does AI mention more?
Braun, mentioned in 3 of 5 answers, SmoothSkin in 0
Who does AI recommend more?
Braun, the only one of the two named
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SmoothSkin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gillette Venus1st- Braun1st
Nair3rd
Veet4th
Ulike5th
Philips Lumea6th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gillette Venus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ulike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Lumea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy?”
Asked ChatGPT
“What are the best hair removal brands?”
Asked ChatGPT
“What's the best hair removal brand for at-home hair removal?”
Searched Google, AI Overview
“hair removal cream”
- 1Veet
- 1
Searched Google, AI Overview
“permanent hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Braun or SmoothSkin more popular in search?
This chart shows how often people search Google for Braun and SmoothSkin by name. Each line represents a brand's share of searches for all eight hair removal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Braun, SmoothSkin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Lumea | Veet | Gillette Venus | Nair | Braun | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 19.9% | 16.2% | 16.2% | 11.9% | 8.9% | 1.2% | 1.5% |
| Nov 2025 | 34.3% | 15.4% | 12.6% | 12.6% | 14.8% | 8.4% | 0.76% | 1.1% |
| Dec 2025 | 31.1% | 17% | 13.9% | 13.9% | 14.2% | 7.6% | 0.84% | 1.3% |
| Jan 2026 | 31.3% | 17.2% | 14.1% | 17.2% | 10.4% | 7.7% | 0.84% | 1.3% |
| Feb 2026 | 26.6% | 17.8% | 14.6% | 21.7% | 9.4% | 8% | 0.87% | 1.1% |
| Mar 2026 | 25.5% | 20.8% | 14% | 17.1% | 11.1% | 9.4% | 0.84% | 1.3% |
| Apr 2026 | 25.5% | 20.8% | 14% | 17.1% | 12.6% | 7.7% | 1% | 1.3% |
| May 2026 | 28.7% | 19.2% | 12.9% | 15.8% | 12.4% | 8.6% | 0.95% | 1.4% |
| Jun 2026 | 28.3% | 18.9% | 12.7% | 15.5% | 13.9% | 8.5% | 0.93% | 1.4% |
| Jul 2026 | 23.8% | 19.5% | 16% | 16% | 13.8% | 8.8% | 0.96% | 1.2% |
| Aug 2026 | 23.9% | 19.5% | 16% | 16% | 13.6% | 8.8% | 0.96% | 1.2% |
| Sep 2026 | 23.3% | 19.1% | 15.6% | 15.6% | 14.9% | 8.6% | 1.4% | 1.4% |
How has the Braun and SmoothSkin comparison changed over the last 12 months?
3 findings
- Braun was ahead of SmoothSkin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among hair removal brands worldwide moved from 11.9% to 14.9%, and its estimated monthly branded searches moved from 99K to 129K.
- Across the 12 months ending September 2026, SmoothSkin’s share of searches among hair removal brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for hair removal brands worldwide in September 2026?
2 changes
In September 2026, Braun gained share of searches among hair removal brands worldwide, from 13.6% to 14.9%.
In September 2026, SmoothSkin fell from 7th to 8th among hair removal brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Braun’s and SmoothSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun
3 branded search terms
- braun epilator
- braun ipl
- braun silk expert
SmoothSkin
1 branded search term
- smoothskin
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