How popular isSmoothSkin in search?
In September 2026, there were an estimated 12.1K branded searches for SmoothSkin worldwide which held steady over the last 12 months. SmoothSkin holds 2% estimated Share of Search among hair removal brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips Lumea33.5%
Veet27.5%
Nair22.5%
Ulike12.3%
Emjoi2%
SmoothSkin2%
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Which hair removal brands compete with SmoothSkin?
Share of Search by month for Philips Lumea, Veet, Nair, Ulike, Emjoi, SmoothSkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 201K | -18.3% | -0.4 points | |
| 2, held 2nd | 27.5% | 165K | -17.9% | -0.2 points | |
| 3, held 3rd | 22.5% | 135K | -18.2% | -0.2 points | |
| 4, held 4th | 12.3% | 74K | -18.2% | -0.1 points | |
| 5, moved from 6th to 5th | 2% | 12.1K | +22.2% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2% | 12.1K | 0% | +0.3 pointsmoved from 5th to 6th |
33.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.
Veet27.5%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
3.
Nair22.5%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.
Ulike12.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Emjoi2%
Moved from 6th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between SmoothSkin and its closest rivals
Every comparison with SmoothSkin
5 comparisons
How has branded search demand for SmoothSkin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SmoothSkin worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, SmoothSkin fell from 5th to 6th among hair removal brands worldwide.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.
How is SmoothSkin measured?
Brandwave collects information about searches that people make online using SmoothSkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- smoothskin
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Is SmoothSkin your brand?
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