Hair removal brands:Which are searched most?
In September 2026, Philips Lumea was the most searched among hair removal brands worldwide, with an estimated 201K branded searches and 33.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Philips Lumea33.5%
Veet27.5%
Nair22.5%
Ulike12.3%
Emjoi2%
SmoothSkin2%
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Share of SearchLeaderboard
Compare the at-home hair removal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Lumea, Veet, Nair, Ulike, Emjoi, SmoothSkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 201K | -18.3% | -0.4 points | |
| 2, held 2nd | 27.5% | 165K | -17.9% | -0.2 points | |
| 3, held 3rd | 22.5% | 135K | -18.2% | -0.2 points | |
| 4, held 4th | 12.3% | 74K | -18.2% | -0.1 points | |
| 5, moved from 6th to 5th | 2% | 12.1K | +22.2% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2% | 12.1K | 0% | +0.3 pointsmoved from 5th to 6th |
33.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.
Veet27.5%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
3.
Nair22.5%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.
Ulike12.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Emjoi2%
Moved from 6th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- Philips Lumea vs Veet: compare search popularity
- Philips Lumea vs Nair: compare search popularity
- Philips Lumea vs Ulike: compare search popularity
- Philips Lumea vs Emjoi: compare search popularity
- Veet vs Nair: compare search popularity
- Veet vs Ulike: compare search popularity
- Veet vs Emjoi: compare search popularity
- Nair vs Ulike: compare search popularity
- Nair vs Emjoi: compare search popularity
- Ulike vs Emjoi: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hair removal brands worldwide?
6 brands
In September 2026, Philips Lumea was the most searched among hair removal brands worldwide, with an estimated 201K branded searches and 33.5% estimated Share of Search within this set. Veet is in 2nd place, 6 percentage points behind at 27.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Philips Lumea | 33.7% → 33.5% | 47.3%Nov 2025 | 33.5%Sep 2026 | 1st |
| Veet | 27.6% → 27.5% | 28.4%Apr 2026 | 21.2%Nov 2025 | 2nd |
| Nair | 22.6% → 22.5% | 28.6%Feb 2026 | 17.3%Nov 2025 | 3rd |
| Ulike | 12.4% → 12.3% | 12.5%Mar 2026 | 10.2%Jan 2026 | 4th |
| Emjoi | 1.7% → 2% | 2%Sep 2026 | 1%Nov 2025 | 6th → 5th |
| SmoothSkin | 2% | 2%Oct 2025 | 1.4%Feb 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Philips Lumea’s estimated Share of Search among hair removal brands worldwide peaked at 47.3% in November 2025 and was lowest at 33.5% in September 2026.
- Across the 12 months ending September 2026, Veet’s estimated Share of Search among hair removal brands worldwide peaked at 28.4% in April 2026 and was lowest at 21.2% in November 2025.
- Across the 12 months ending September 2026, Nair’s estimated Share of Search among hair removal brands worldwide peaked at 28.6% in February 2026 and was lowest at 17.3% in November 2025.
- Across the 12 months ending September 2026, Ulike’s estimated Share of Search among hair removal brands worldwide peaked at 12.5% in March 2026 and was lowest at 10.2% in January 2026.
- Across the 12 months ending September 2026, Emjoi rose from 6th to 5th among hair removal brands worldwide.
- Across the 12 months ending September 2026, SmoothSkin fell from 5th to 6th among hair removal brands worldwide.
- Across the 12 months ending September 2026, Philips Lumea, Veet, Nair and Ulike held steady: their estimated Share of Search among hair removal brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.
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