Philips Lumea vs Veet:Which is searched more?
In September 2026, Philips Lumea had more branded searches than Veet among hair removal brands worldwide. Philips Lumea was estimated to have 201K branded searches compared to Veet’s 165K, and held a 33.5% Share of Search versus Veet’s 27.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Lumea or Veet?
Compare the at-home hair removal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Lumea, Veet. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
How has the Philips Lumea and Veet comparison changed over the last 12 months?
3 findings
- Philips Lumea was ahead of Veet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Lumea’s estimated Share of Search among hair removal brands worldwide moved from 33.7% to 33.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Veet’s estimated Share of Search among hair removal brands worldwide moved from 27.6% to 27.5%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for hair removal brands worldwide in September 2026?
0 changes
Neither Philips Lumea nor Veet moved beyond provider rounding among hair removal brands in September 2026.
Other head-to-heads among hair removal brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips Lumea’s and Veet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Lumea
1 branded search term
- philips lumea
Veet
1 branded search term
- veet
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