Braun vs Nair:Which is more popular?
In September 2026, Nair had more branded searches than Braun among hair removal brands worldwide. Nair had about 135,000 branded searches, while Braun had 129,000. Nair made up 15.6% of all hair removal brand searches we track, and Braun accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Braun appeared in three of the five answers and Nair in two. Braun was mentioned before Nair in two out of three answers.
Who do people search for more?
Nair and Braun are searched for about as often as each other.
Who does AI recommend more?
Braun, named ahead of Nair in 2 of 3 answers
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nair was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Braun was listed before Nair in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gillette Venus1st- Braun1st
Nair3rd
Veet4th
Ulike5th
Philips Lumea6th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gillette Venus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ulike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Lumea1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy?”
Asked ChatGPT
“What are the best hair removal brands?”
Asked ChatGPT
“What's the best hair removal brand for at-home hair removal?”
Searched Google, AI Overview
“hair removal cream”
- 1Veet
- 1
Searched Google, AI Overview
“permanent hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Braun or Nair more popular in search?
This chart shows how often people search Google for Braun and Nair by name. Each line represents a brand's share of searches for all eight hair removal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nair, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Lumea | Veet | Gillette Venus | Nair | Braun | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 19.9% | 16.2% | 16.2% | 11.9% | 8.9% | 1.2% | 1.5% |
| Nov 2025 | 34.3% | 15.4% | 12.6% | 12.6% | 14.8% | 8.4% | 0.76% | 1.1% |
| Dec 2025 | 31.1% | 17% | 13.9% | 13.9% | 14.2% | 7.6% | 0.84% | 1.3% |
| Jan 2026 | 31.3% | 17.2% | 14.1% | 17.2% | 10.4% | 7.7% | 0.84% | 1.3% |
| Feb 2026 | 26.6% | 17.8% | 14.6% | 21.7% | 9.4% | 8% | 0.87% | 1.1% |
| Mar 2026 | 25.5% | 20.8% | 14% | 17.1% | 11.1% | 9.4% | 0.84% | 1.3% |
| Apr 2026 | 25.5% | 20.8% | 14% | 17.1% | 12.6% | 7.7% | 1% | 1.3% |
| May 2026 | 28.7% | 19.2% | 12.9% | 15.8% | 12.4% | 8.6% | 0.95% | 1.4% |
| Jun 2026 | 28.3% | 18.9% | 12.7% | 15.5% | 13.9% | 8.5% | 0.93% | 1.4% |
| Jul 2026 | 23.8% | 19.5% | 16% | 16% | 13.8% | 8.8% | 0.96% | 1.2% |
| Aug 2026 | 23.9% | 19.5% | 16% | 16% | 13.6% | 8.8% | 0.96% | 1.2% |
| Sep 2026 | 23.3% | 19.1% | 15.6% | 15.6% | 14.9% | 8.6% | 1.4% | 1.4% |
How has the Braun and Nair comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Braun took it in November 2025, Nair took it in January 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among hair removal brands worldwide moved from 11.9% to 14.9%, and its estimated monthly branded searches moved from 99K to 129K.
- Across the 12 months ending September 2026, Nair’s share of searches among hair removal brands worldwide moved from 16.2% to 15.6%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Braun gained share of searches among hair removal brands worldwide, from 13.6% to 14.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Braun’s and Nair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hair removal brands
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