Brandwave

Nair vs Philips Lumea:Which is searched more?

In September 2026, Philips Lumea had more branded searches than Nair among hair removal brands worldwide. Philips Lumea was estimated to have 201K branded searches compared to Nair’s 135K, and held a 33.5% Share of Search versus Nair’s 22.5%. These are worldwide searches for English-language branded terms.

Share of Search among hair removal brands worldwide in September 2026Which is more popular in search, Nair or Philips Lumea?
Nair22.5%135K searches
vs
Philips Lumea33.5%201K searches

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Which is more popular in search, Nair or Philips Lumea?

Compare the at-home hair removal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nair and Philips Lumea among hair removal brands worldwide, by month

Share of Search by month for Philips Lumea, Nair. The figures are in the table below the chart.

View monthly share of search table
MonthPhilips LumeaVeetNairUlikeEmjoiSmoothSkin
Oct 202533.7%27.6%22.6%12.4%1.7%2%
Nov 202547.3%21.2%17.3%11.6%1%1.6%
Dec 202543.3%23.7%19.4%10.6%1.2%1.7%
Jan 202641.5%22.8%22.8%10.2%1.1%1.7%
Feb 202634.9%23.4%28.6%10.5%1.2%1.4%
Mar 202634%27.8%22.8%12.5%1.1%1.7%
Apr 202634.7%28.4%23.3%10.5%1.4%1.7%
May 202638.5%25.7%21.1%11.6%1.3%1.9%
Jun 202638.5%25.7%21.1%11.6%1.3%1.9%
Jul 202634%27.7%22.8%12.5%1.4%1.7%
Aug 202634%27.7%22.8%12.5%1.4%1.7%
Sep 202633.5%27.5%22.5%12.3%2%2%

How has the Nair and Philips Lumea comparison changed over the last 12 months?

  • Philips Lumea was ahead of Nair in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nair’s estimated Share of Search among hair removal brands worldwide moved from 22.6% to 22.5%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Philips Lumea’s estimated Share of Search among hair removal brands worldwide moved from 33.7% to 33.5%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for hair removal brands worldwide in September 2026?

Neither Nair nor Philips Lumea moved beyond provider rounding among hair removal brands in September 2026.

Other head-to-heads among hair removal brands

How each brand is measured

Brandwave collects information about searches that people make online using Nair’s and Philips Lumea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nair

1 branded search term

  • nair

Philips Lumea

1 branded search term

  • philips lumea

How the Brand Demand Index is measured

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