How popular isNair in search?
In September 2026, there were an estimated 135K branded searches for Nair worldwide which held steady over the last 12 months. Nair holds 22.5% estimated Share of Search among hair removal brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips Lumea33.5%
Veet27.5%
Nair22.5%
Ulike12.3%
Emjoi2%
SmoothSkin2%
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Which hair removal brands compete with Nair?
Share of Search by month for Philips Lumea, Veet, Nair, Ulike, Emjoi, SmoothSkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 201K | -18.3% | -0.4 points | |
| 2, held 2nd | 27.5% | 165K | -17.9% | -0.2 points | |
| 3, held 3rd | 22.5% | 135K | -18.2% | -0.2 points | |
| 4, held 4th | 12.3% | 74K | -18.2% | -0.1 points | |
| 5, moved from 6th to 5th | 2% | 12.1K | +22.2% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2% | 12.1K | 0% | +0.3 pointsmoved from 5th to 6th |
33.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.
Veet27.5%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
3.
Nair22.5%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.
Ulike12.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Emjoi2%
Moved from 6th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Nair and its closest rivals
Every comparison with Nair
5 comparisons
How has branded search demand for Nair changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nair worldwide held steady at 135K.
- Across the 12 months ending September 2026, Nair’s estimated Share of Search among hair removal brands worldwide peaked at 28.6% in February 2026 and was lowest at 17.3% in November 2025.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.
How is Nair measured?
Brandwave collects information about searches that people make online using Nair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nair
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