Brandwave

Nair vs Ulike:Which is searched more?

In September 2026, Nair had more branded searches than Ulike among hair removal brands worldwide. Nair was estimated to have 135K branded searches compared to Ulike’s 74K, and held a 22.5% Share of Search versus Ulike’s 12.3%. These are worldwide searches for English-language branded terms.

Share of Search among hair removal brands worldwide in September 2026Which is more popular in search, Nair or Ulike?
Nair22.5%135K searches
vs
Ulike12.3%74K searches

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Which is more popular in search, Nair or Ulike?

Compare the at-home hair removal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nair and Ulike among hair removal brands worldwide, by month

Share of Search by month for Nair, Ulike. The figures are in the table below the chart.

View monthly share of search table
MonthPhilips LumeaVeetNairUlikeEmjoiSmoothSkin
Oct 202533.7%27.6%22.6%12.4%1.7%2%
Nov 202547.3%21.2%17.3%11.6%1%1.6%
Dec 202543.3%23.7%19.4%10.6%1.2%1.7%
Jan 202641.5%22.8%22.8%10.2%1.1%1.7%
Feb 202634.9%23.4%28.6%10.5%1.2%1.4%
Mar 202634%27.8%22.8%12.5%1.1%1.7%
Apr 202634.7%28.4%23.3%10.5%1.4%1.7%
May 202638.5%25.7%21.1%11.6%1.3%1.9%
Jun 202638.5%25.7%21.1%11.6%1.3%1.9%
Jul 202634%27.7%22.8%12.5%1.4%1.7%
Aug 202634%27.7%22.8%12.5%1.4%1.7%
Sep 202633.5%27.5%22.5%12.3%2%2%

How has the Nair and Ulike comparison changed over the last 12 months?

  • Nair was ahead of Ulike in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nair’s estimated Share of Search among hair removal brands worldwide moved from 22.6% to 22.5%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Ulike’s estimated Share of Search among hair removal brands worldwide moved from 12.4% to 12.3%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for hair removal brands worldwide in September 2026?

Neither Nair nor Ulike moved beyond provider rounding among hair removal brands in September 2026.

Other head-to-heads among hair removal brands

How each brand is measured

Brandwave collects information about searches that people make online using Nair’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nair

1 branded search term

  • nair

Ulike

1 branded search term

  • ulike

How the Brand Demand Index is measured

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