How popular isUlike in search?
In September 2026, there were an estimated 74K branded searches for Ulike worldwide which held steady over the last 12 months. Ulike holds 12.3% estimated Share of Search among hair removal brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philips Lumea33.5%
Veet27.5%
Nair22.5%
Ulike12.3%
Emjoi2%
SmoothSkin2%
Follow Ulike and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hair removal brands compete with Ulike?
Share of Search by month for Philips Lumea, Veet, Nair, Ulike, Emjoi, SmoothSkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 201K | -18.3% | -0.4 points | |
| 2, held 2nd | 27.5% | 165K | -17.9% | -0.2 points | |
| 3, held 3rd | 22.5% | 135K | -18.2% | -0.2 points | |
| 4, held 4th | 12.3% | 74K | -18.2% | -0.1 points | |
| 5, moved from 6th to 5th | 2% | 12.1K | +22.2% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2% | 12.1K | 0% | +0.3 pointsmoved from 5th to 6th |
33.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.
Veet27.5%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
3.
Nair22.5%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.
Ulike12.3%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Emjoi2%
Moved from 6th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
2%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Ulike and its closest rivals
Every comparison with Ulike
5 comparisons
How has branded search demand for Ulike changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ulike worldwide held steady at 74K.
- Across the 12 months ending September 2026, Ulike’s estimated Share of Search among hair removal brands worldwide peaked at 12.5% in March 2026 and was lowest at 10.2% in January 2026.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.
How is Ulike measured?
Brandwave collects information about searches that people make online using Ulike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ulike
Do you work for Ulike? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ulike your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.