SmoothSkin vs Ulike:Which is searched more?
In September 2026, Ulike had more branded searches than SmoothSkin among hair removal brands worldwide. Ulike was estimated to have 74K branded searches compared to SmoothSkin’s 12.1K, and held a 12.3% Share of Search versus SmoothSkin’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, SmoothSkin or Ulike?
Compare the at-home hair removal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ulike, SmoothSkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips Lumea | Veet | Nair | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.6% | 22.6% | 12.4% | 1.7% | 2% |
| Nov 2025 | 47.3% | 21.2% | 17.3% | 11.6% | 1% | 1.6% |
| Dec 2025 | 43.3% | 23.7% | 19.4% | 10.6% | 1.2% | 1.7% |
| Jan 2026 | 41.5% | 22.8% | 22.8% | 10.2% | 1.1% | 1.7% |
| Feb 2026 | 34.9% | 23.4% | 28.6% | 10.5% | 1.2% | 1.4% |
| Mar 2026 | 34% | 27.8% | 22.8% | 12.5% | 1.1% | 1.7% |
| Apr 2026 | 34.7% | 28.4% | 23.3% | 10.5% | 1.4% | 1.7% |
| May 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jun 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.3% | 1.9% |
| Jul 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Aug 2026 | 34% | 27.7% | 22.8% | 12.5% | 1.4% | 1.7% |
| Sep 2026 | 33.5% | 27.5% | 22.5% | 12.3% | 2% | 2% |
How has the SmoothSkin and Ulike comparison changed over the last 12 months?
3 findings
- Ulike was ahead of SmoothSkin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SmoothSkin’s estimated Share of Search among hair removal brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Ulike’s estimated Share of Search among hair removal brands worldwide moved from 12.4% to 12.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for hair removal brands worldwide in September 2026?
1 change
In September 2026, Emjoi overtook SmoothSkin to rank 5th among hair removal brands worldwide, with 2% estimated Share of Search.
Other head-to-heads among hair removal brands
How each brand is measured
Brandwave collects information about searches that people make online using SmoothSkin’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SmoothSkin
1 branded search term
- smoothskin
Ulike
1 branded search term
- ulike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.